1M/1M Video: When Is The Right Time To Join 1M/1M?

Featured Videos

Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 1)

A good marketing campaign is essential to the success of any business. Whether you’re selling a product or a service, if you don’t market it properly, it could go completely unnoticed. Veteran marketer, Jim Ackerman, founder of Ackermania Creative, sat down to talk with me about how he used his skills and experience and the

Read Full Article »

Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 5)

Sramana: You started this company in 2009. Could you talk about the companies ramp and what strategies you have used to achieve that? Arjun Dev Arora: Initially, a lot of our ramp was based on referrals. Eventually, we started to do some more formal marketing programs. We started sending out emails, we made AdWord buys,

Read Full Article »

Catching Up On Readings: Labor Practices In Tech

Today’s San Jose Mercury News draws attention to several recent stories about labor practices at contractors used by Apple and other manufacturers of personal tech devices. What role do you feel you and other consumers play in addressing such issues? See the full article for the rest of this week’s posts?

1M/1M Video: Why Does 1M/1M Work With Local Organizations?

Capital Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 4)

Sramana: What is the technology behind ReTargeter that enables your clients advertisements to show up on the New York Times website? Arjun Dev Arora: The foundation of the technology is based on real time bidding. We buy an impression in real time on sites like the New York Times. When a visitor to an online

Read Full Article »

1M/1M Video: YCombinator vs. 1M/1M

Note: YC has recently (April 2014) announced that they will put 120k for 7% of equity. This is a much better deal for entrepreneurs. However, YC is evolving into a seed fund. More analysis: YCombinator’s Further Evolution into a Seed Fund.

Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 3)

Sramana: What type of companies were you looking for? Did you have a particular market segment you built your concept around? Arjun Dev Arora: Our segmentation was really built off pricing. We started selling the product at $500 a month. That automatically cut out a lot of the very long tail such as plumbers and

Read Full Article »