Creating Paradigm-Shifting Insights Through Co-Creation and Crowd Sourcing

By guest author Soren Petersen; cowritten by Tina Santiago, Tanja Aitamurto, Richard Spencer and Dr. Jaewoo Joo. Coming up with creative ideas that can change mental and technical contradictions into progress and profit are among the toughest challenges in business today. Without previous mental or technical references from which to extrapolate we rely on inspiration and intuition

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Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 5)

Sramana Mitra: That was my impression also, that cross-promoting using each other’s ad inventory that is not being sold, because nobody wants to advertise. There is a huge amount of unmonetized ad inventory. Doyon Kim: And also, it’s a very targeted audience. SM: It’s a very targeted audience, yes. So, barter is one of the

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Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 7)

Sramana: You have a good thesis on solving the challenges of premium ad inventory monetization. It won’t work for everybody, but it will work for a lot of publishers. John Ramey: We are not going to solve it for everyone. We have expanded the pool from 1,000 publishers to 50,000. You no longer have to

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Entrepreneurship and Business

Entrepreneur: How Long Should You Work For FREE?

By guest author Irina Patterson Have you seen this? Entrepreneurs labor for years on their ideas and can’t sell their products because they have no customers. They essentially work for free, drawing on their savings or their family and friends’ support.

Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 4)

Sramana Mitra: It’s an execution game. Doyon Kim: Right. And we don’t expect people to play our games for three years or four years. Yes, they can copy it, but we have a head start. SM: So, your strategy is to continuously come up with cross-platform games, keep using the user base, and market new

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Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 6)

Sramana: In 2009 you received some angel funding and earned TechCrunch as a first customer. What came next? John Ramey: Initially I was very nervous about accepting that first deal from TechCrunch. They are a significant first customer. I working in their office for a bit and then it went live. [Michael] Arrington wrote a

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Jan. 26: Sramana Mitra Discussing Capitalism 2.0 At The Commonwealth Club in Santa Clara, CA

How can entrepreneurs hijack capitalism back from the speculators? Sramana Mitra will be discussing Capitalism 2.0 and ways entrepreneurs and innovators can hijack capitalism back on Thursday, January 26th, at The Commonwealth Club in Santa Clara, California. Please join us for a lively and interactive event. Doors open at 6:30 p.m. You can find more

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