Sramana: Do you track specific key performance indicators within the virtual worlds or just those indicators related to new users? Sebastian Funke: Prior to this year we did not look at key performance indicators inside of our product because we did not have the capability to do so. There was not a clear user funnel.
By guest author Irina Patterson Dan Stewart came upon 1M/1M by pure luck. A friend referred Dan, a Florida entrepreneur, to one of Sramana’s roundtable recordings. He watched it and liked it. Why did he join 1M/1M? He had grown frustrated with his efforts at a previous startup.
There is a plethora of obvious merchandise to sell to tango aficionados, and commerce is thus a very attractive category. From music to dance shoes to clothing to DVDs, the options are abundant. And, of course, we’ve been talking about travel experiences all along as possible commercial touch points. Other, less obvious commercial opportunities that
SM: What percentage is that? FR: It’s less than 10% of the total community of Elance that’s on the premium model. The membership that we’ve designed – it’s funny because we really designed it to be fair to our community. It’s a month-to-month. We don’t try to lock people into membership for as long as
Sramana: What is the Smeet virtual world like? Sebastian Funke: It is a browser-based virtual world where you can dress your avatar, chat with other people, and have private rooms which you can decorate with virtual items. Virtual items are purchased with virtual currency, and you buy virtual currency with real money that you buy