Sramana: What are the demographics of the people who play your games? Kenny Rosenblatt: Our largest demographic is women 35 and older who live in the United States. Sramana: There are some women-focused ad networks like Glam Media. Have you experienced those networks? Kenny Rosenblatt: We have talked with Glam and others, but the deal
SM: How much was each of these enterprises paying you? FR: It ranged from hundreds of thousands a year to millions of dollars a year. SM: So, typical enterprise contracts?
Sramana: Are you applying any other type of monetization model, such as advertising? Kenny Rosenblatt: We recognized that 97% of the users would only play free, so we do put advertisements in front of those users so we receive some compensation. Sramana: What kind of strategies do you use for advertising? Kenny Rosenblatt: We focus
Followers of this blog may recall that Elance was featured on Deal Radar in 2008. Founded in 1999, the Mountain View, California–based company continues to give outsourcing competitors like oDesk and Freelancer.com a run for their money. Sramana Mitra: Hi, Fabio. Would you give me some background about you and also about Elance. I know
Entrepreneurs are invited to pitch their businesses or attend the 108th FREE online 1M/1M roundtable on Thursday, December 15, 2011, starting at 8 a.m. PST/11 a.m. EST/9:30 p.m. IST. You can find more details here and register here. All are welcome!
SKS’s troubles do not seem to be coming to an end soon. In addition to increased microfinance sector regulations driven by Andhra Pradesh state politics, the company recently saw their founder and chairman, Vikram Akula, leave the organization. Market rumors suggest that issues with the management team led to Akula’s resignation.
Sramana: What was the result of making a strategic shift to develop gaming applications following a B2B strategy? Kenny Rosenblatt: We saw explosive growth. We had four people and now have over 80.
We are looking to deepen and broaden the coverage of Indian companies on the blog. The most recent post on Indian product entrepreneurs puts our aims in the context of the recent competitive landscape. For the rest of this week’s post, click on the full article.