By guest author Irina Patterson It’s easier to copy the wheel than to reinvent it. Modify a bit. Make it fit your particular situation. Learn from the mistakes of others – your own mistakes are always much more expensive.
SM: What is mid-tier or large environment? What kind of scale are we talking? What size company from a revenue or employee point of view? JW: I’d say a mid-tier is a $50 million to $250 million environment. So, with a company bringing in revenue of that size, when you think about scale, what we
Sramana Mitra: You clearly entered this business with a tremendous amount of knowledge of affiliate marketing. Can you talk about how you have used that skill set for customer acquisition for SlimWare Utilities? Chris Cope: We had an affiliate program, but we are looking now for channel partners. Our overall strategy is brand equity. We
We get this question all the time … to be a successful entrepreneur, do I have to move to Silicon Valley? The answer is not necessarily. The answer is it depends. The most important answer is that there are many wonderful entrepreneurial success stories far away from Silicon Valley. Meet Chris Cope, who is about
Our audience of readers is full of entrepreneurs. And what do entrepreneurs do? They market and they sell. Well, at the very heart of the marketing and selling problem is the concept of lead generation. Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct
If you are a content producer or a freemium app or game developer, you would know, instantly, what I am talking about: there is WAY too much ad inventory out there. Too many eyeballs that are not getting adequately monetized. Major publishers sitting on top of huge masses of unmonetized impressions. Game developers monetizing, barely,
By guest author Irina Patterson Leading incubators trust us at 1M/1M with the groundwork education of their local wannabes. Why? Because the more wannabes become profitable, the better off everyone will be. Them. You. Us. Everyone.
Sramana Mitra: I have to say I’m having a little bit of trouble [accepting that]. Infrastructure as a service in a commodity, in one sense. Where is the thought leadership in that? It’s a matter of scale. It’s a matter of execution. Jared Wray: We see ourselves as a platform as a service, not really an