Bootstrapping An Innovative Telecom Services Startup: Callture Co-founders Mamoon Rashid and Siva Sanmuga (Part 5)

Sramana: What are some of your other online marketing strategies? Siva Sanmuga: We still do a lot of our marketing through Google. Keyword marketing is something that is very proven for our business. We are now doing content marketing as well, which involves banner ads. We have done some marketing on social media but we

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Catching Up On Readings: Deep Shifts In The Mobile Market

Even as Nokia falters, as we will see this week in Tech Stocks, Microsoft continues to improve its mobile strategy. Click on the full article to read more.

Thought Leaders In Cloud Computing: Steven John, Strategic CIO Of Workday (Part 7)

By Sramana Mitra and guest author Siddharth Garg Sramana Mitra: All that being said, right now we are also doing a parallel series on outsourcing, and outsourcing as an industry is absolutely booming. The players, the vendors and the segment are all doing really well, and I think that will continue for a while. I

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Bootstrapping An Innovative Telecom Services Startup: Callture Co-founders Mamoon Rashid and Siva Sanmuga (Part 4)

Sramana: How do you feel about Skype being acquired by Microsoft? Siva Sanmuga: They will probably use Skype to go after very large enterprises since that seems to be their primary focus.

Thought Leaders In Cloud Computing: Steven John, Strategic CIO Of Workday (Part 6)

By Sramana Mitra and guest author Siddharth Garg Sramana Mitra: OK. That covers some of the security and fault tolerance issues. Now, what about the organization? Especially since you are in the area of human capital management? Both from the perspective of a CIO hat plus that fact that you are serving a product that

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Bootstrapping An Innovative Telecom Services Startup: Callture Co-founders Mamoon Rashid and Siva Sanmuga (Part 3)

Sramana: How has your revenue ramp looked? Mamoon Rashid: I do not recall how things were in the very beginning because it is so long ago. I do know that we were quadrupling our revenues for the first few years. We hit the million dollar mark in our third year.

Sramana Mitra Speaking At The Commonwealth Club On Thursday, August 11, 6:30 p.m.

Sramana Mitra, Founder of One Million by One Million, will look at the current challenges facing India and the untapped opportunities in technology, technology-enabled services, rural and slum development, energy, infrastructure, health care, film and education. Author of Vision India 2020, Mitra will discuss start-up companies in India developing into billion-dollar enterprises over the next

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Thought Leaders In Cloud Computing: Steven John, Strategic CIO Of Workday (Part 5)

By Sramana Mitra and guest author Siddharth Garg Sramana Mitra: In terms of your own operations at Workday now, I know you went across a couple of different organizations and you have been playing with the cloud. When an organization starts to move to the cloud, what are some of the first pieces of that

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