Sramana: Was there external consulting work or was that just part of the sales cycle? Raj Narayanaswamy: It was part of the sales cycle because the product need not meet every single need for extremely large organizations. We found that these larger organizations would give us a lot of money to customize the product to
By guest authors Irina Patterson and Candice Arnold Terry: How do we reproduce that collaborative environment online in a way that the companies that come through here – almost 1,000 companies came through in the past three months – how do they collaborate without having to come through the facility every day? How do we
By Sramana Mitra and guest author Aditya Modi About NIIT Ltd and NIIT Technologies NIIT began an education company in the area of IT and was early proponent of IT and IT-enabled services in India. Later, it moved ahead in the outsourcing field with a backward integrated setup. Over two and a half decades, the
By Sramana Mitra and guest author Siddharth Garg Sramana Mitra: So, following your terminology, systems of differentiation is where software as a service is playing, and systems of innovation, the more experimental zone, is where platform as a service is gaining adoption?
Entrepreneurs are invited to pitch their businesses or attend this FREE online 1M/1M strategy roundtable on Thursday, July 21, 2011, starting at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. IST. You can find more details here and register here. Everyone is welcome!
Anyone who’s ever gone to college knows that college students have a lot of needs. They need internships for real-world work experience in their chosen fields. They need scholarships to help pay for their education. If they want to live off campus, they need to find apartments in safe, nearby neighborhoods; and then they’ll need
Sramana: What technique did you find was the most effective to sell to your customers? Lakshmi Narayanaswamy: We just tried to keep the buying process as clean and simple as it could be. We took a “what you see is what you get” approach. There were no hidden features and no hidden costs. Customers knew
Sramana Mitra: So, let’s talk about the concept of platform as a service a bit more. How do you view the world today? There are obviously different camps emerging. There is the Salesforce.com stack, so to speak, and then there is the Azure stack, the Google app engine and a [Google] stack emerging. But there