Thought Leaders In Cloud Computing: Judy Spitz, CIO of Verizon (Part 7)

By Sramana Mitra and guest author Shaloo Shalini SM: There is one thing I want to share related to what we discussed just now about social Web trends so that we can get the large enterprise perspective. Here is a scenario. We often have this experience: Right now our lives are so electronics-dependent right? Electronics-,

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 3)

Sramana: What was the premise behind Pontiflex? Zephrin Lasker: The initial idea was almost like PayPal for use data. Most online ads will take you to an advertisers site once you click on that advertisement. Those are redirected ads. DoubleClick has built a pipe for redirect ads. That is a well-understood, defined space with a

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Employees First, Customers Second (Part 1)

By guest author Vineet Nayar [Vineet Nayar, vice chairman and CEO of India-based HCL Technologies (HCLT), had no illusions about the fact that by the spring of 2005, the company was slipping: “HCLT was like [a] childhood friend who suddenly looked old. Once one of India’s corporate stars, HCLT was growing more slowly than the

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Business Incubator Series: An Interview With Dr. Tom O’Neal, Executive Director, University of Central Florida’s Business Incubation Program — Orlando, Florida (Part 3)

By guest author Irina Patterson and Mridula Velagapudi Irina: What are the tools and methodologies you use in your entrepreneurship class? Tom: One of our staff members runs the program, and we bring in external consultants, subject matter experts, for each one. One of my staff members sits in on the class every time and

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Business Incubator Series: An Interview With Skip Simms, President And CEO, Ann Arbor SPARK — Ann Arbor, Michigan (Part 6)

By guest authors Irina Patterson and Candice Arnold Irina: How many investments has your pre-seed fund made in the past 12 months? Skip: In the past 12 months, we’ve made 12 investments. In the life of the fund, we’ve made 52 investments.

Thought Leaders In Cloud Computing: Judy Spitz, CIO of Verizon (Part 6)

By Sramana Mitra and guest author Shaloo Shalini SM: Given the strategy you have followed thus far, what have you been able to accomplish from a cost reduction point of view? JS: Let me answer the question this way. Say in terms of applications that have flexible or volatile demand, which includes several of the

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Capturing Intent In Non-Search Performance Marketing: Zephrin Lasker, CEO Of Pontiflex (Part 2)

Sramana: What happened after your attempt to get Beautility up and running did not work? Zephrin Lasker: I spent time thinking about what to do. I had spent a lot of time thinking about the go-to-market and marketing strategies that we were going to use. Some of the people I had hired to work at

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Outsourcing: Amit Shankardass And Andrew Kokes Of Sitel (Part 5)

By guest author Tony Scott Tony: There obviously has to be a match between the skill sets of the people, [not just a match] with the cost. Clearly, the people who provide technical support for inbound calls have to have specialized skills. Amit: Absolutely, and this comes in in the way we go to market. You

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