Thought Leaders In Sales 2.0: Kevin Suitor, VP Of Marketing, Exinda (Part 3)

By Sramana Mitra and guest author Sudhindra Chada SM: Let’ s talk about both of those processes: [what happens] when you generate the lead – and you described a bit of your lead generation process already – and what the follow-on tracking of this is like. How do you manage to step this through the closing

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Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 3)

Sramana: What were you doing at that time? Bryan Cheung: I was consulting with Universal Music, which was trying to sell artist memorabilia online. They were doing a few things on eBay and some special promotions with artists.

Thought Leaders In Sales 2.0: Kevin Suitor, VP Of Marketing, Exinda (Part 2)

By Sramana Mitra and guest author Sudhindra Chada SM: So, you hook a customer into navigating your website. Probably another interesting question is, What is the hook? How are you getting customers to engage with the site?

Business Incubator Series: An Interview With Chris Heivly, Executive Director, LaunchBox Digital (Part 4)

By guest authors Irina Patterson and Candice Arnold Chris: The board of advisors for each company enrolled will include two LaunchBox partners and two to three outsiders, who will meet every week for an hour and help to drive this company through the 12-week program. It’s really great. I sit in on every one of

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Thought Leaders In Cloud Computing: Sankarson Banerjee, CIO Of IndiaInfoline (Part 5)

By Sramana Mitra and guest author Shaloo Shalini SM: Are you using a platform as a service (PaaS) solution as a base to move your applications to the cloud? Are you using Google App Engine or Force.com or something similar? How are you putting those applications on the cloud? SB: Well, clouds mean different things

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Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 2)

Sramana: At that time there were a lot of companies in the Valley that built expensive offices without a business plan to support them. Bryan Cheung: I remember some of my co-workers had varied backgrounds. We met writers and former voice actors, and they were working as Web experience engineers. A lot of money was

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Thought Leaders In Sales 2.0: Kevin Suitor, VP Of Marketing, Exinda (Part 1)

By Sramana Mitra and guest author Sudhindra Chada Kevin F.R. Suitor, Vice President of Marketing Kevin is responsible for identifying key partnerships and building market awareness globally for Exinda Networks. Prior to Exinda, Kevin was VP of marketing and business development for Redline Communications, where he became widely recognized for his expertise in the telecommunications industry

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Business Incubator Series: An Interview With Chris Heivly, Executive Director, LaunchBox Digital (Part 3)

By guest authors Irina Patterson and Candice Arnold Irina: Do you announce in a press release or on the Web that the next program session open, and companies start applying? Chris: That’s correct. We do some outbound marketing. We get some mentions in the technology and entrepreneurial press. We’ve run for three years now. There’s

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