By guest authors Irina Patterson and Candice Arnold Irina: What is NBIA? Give us a brief overview. David: NBIA is a trade association that services and works with business incubation programs around the world. We are a 25-year-old organization that has about 2,000 individual members, representing about 1,000 organizations in 65 countries.
By Sramana Mitra and guest author Shaloo Shalini SM: I would particularly love to hear your thoughts about the phenomenon of ‘expert customers,’ say champions or really knowledgeable users, power users, of certain products, whatever they may be. CK: There was a guy who probably made it in the Wall Street Journal and the New
Sramana: Search engines picked up your product descriptions, and users found your site when they were using search engines to search for things like steam cleaners and air purifiers. Is that an accurate description of your customer acquisition model when you started? Mercia Tapping: That is exactly it. In January 2000, our first month’s sales
By guest authors Irina Patterson and Candice Arnold This is the forty-ninth interview in our series on financing for entrepreneurs. I am talking to David Monkman, president and CEO of the National Business Incubation Association. Athens, Ohio–based NBIA is a trade association that services business incubation programs around the world. Founded in 1985, this non-profit
Sramana: Essentially, you positioned yourself as an expert voice over a certain class of products, and your priority was to build trust with consumers. Did you find that consumers were willing to trust you? Mercia Tapping: Consumers have always trusted our opinion and the strength of our evaluation. We actually find that other e-commerce stores
The next free online strategy roundtable will be held on Thursday, January 13, 2011, starting at: 11 a.m. EST/8 a.m. PST/9:30 p.m. IST. Please join us and let other entrepreneurs know. You can find more details and register here.
John Bertoni’s Mava Consulting was chosen the best business of those presented at yesterday’s roundtable through a poll on our 1M/1M Facebook page. Congratulations! In case you missed it, you can read Sramana Mitra’s roundtable recap here or listen to the recording found here.
By Sramana Mitra and guest author Shaloo Shalini SM: As I listen to you, there are a number of different thoughts in my mind on the topic of entrepreneurial opportunities. Let me go over those, one by one. One of the current trends is the social Web. It is becoming a powerful phenomenon; there are