By guest authors Irina Patterson and Candice Arnold Irina: How else do you work with your partners? David: Like any trade association, we depend on partners to help sponsor NBIA and our members. Typically, what we do is we have a level-based sponsorship model. For certain advertising rates, we will promote a partner’s product to
Sramana: It is a daunting task to compete against a Best Buy or Amazon.com, both of which sell products in your category. It seems you have taken innovative approaches to let you keep momentum. Mercia Tapping: The better manufacturers do not sell on either BestBuy.com or Amazon.com.
The 1M/1M Incubation Radar, part of my global initiative that aims to help a million entrepreneurs reach a million dollars in annual revenue by 2020, starts 2011 with GrillGrate, which makes modular plates with a raised rail surface to use on top of grills, making it easier to cook and sear food without burning it
By guest authors Irina Patterson and Candice Arnold Irina: What else is important for a vibrant entrepreneurial ecosystem? David: The corporations are an important ingredient. They reflect potential demand for the products and services produced by these entrepreneurs. So, making sure they understand the participation expectations is important. That’s one thing we need. Another is
By Sramana Mitra and guest author Shaloo Shalini SM: Now, another thought that came to mind as you were talking about recording all your different calls is, What kind of analytics do you do on those calls? Are you converting them from speech to text and then running analytics on them? How do you analyze
The next free online strategy roundtable will be held on Thursday, January 13, 2011, starting at: 11 a.m. EST/8 a.m. PST/9:30 p.m. IST. Please join us and let other entrepreneurs know. You can find more details and register here.
Sramana: Where did you turn to obtain subscribers for your print catalogue? Mercia Tapping: In terms of marketing the catalogue, we used our own customer database, which was substantial. Sramana: How many customers do you have? Mercia Tapping: In theory, we had over 50,000 new customers a year.
One of this week’s seed financing interviews deals with revenue-based financing, a not often discussed but useful method for entrepreneurs. Click on the full article to read the past week’s posts.