Building A 10 Million Dollar Search Engine Marketing Business: WPromote CEO Mike Mothner (Part 5)

Sramana: When you do get a list that includes all of the long tail keywords, how do you prioritize that list? How do you manage lists that have tens of thousands of keywords? Mike Mothner: We group keywords semantically. We will focus on the major keywords individually which are determined by search volume. We will

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Shawn Parr

Shawn Parr is the CEO of Bulldog Drummond, a design and innovation consultancy headquartered in San Diego whose clients include Starbucks, Adidas, MTV, Nestle, Pinkberry, Virgin, Disney, Nike, Westfield, NESTLE, Pepsi, Jack in the Box, and American Eagle Outfitters. He is also part of a VC firm and invests both financial resources and marketing and brand-building expertise

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Catching Up On Readings: Happy Holidays

Happy Holidays to all readers. We have a few end-of-the-year posts coming up this week, so stay tuned. Click on the full article to read the past week’s posts.

Seed Capital From Angel Investors: Brian Cohen, Vice Chairman, New York Angels (Part 3)

By guest authors Irina Patterson and Candice Arnold Irina: What is your source of deal flow? Brian: A good portion of the deals come from the angels themselves because of their contacts. We are on the Angelsoft platform, so there is an enormous amount of deal flow that comes through them as well. New York

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Thought Leaders In Cloud Computing: Alan Perkins, CIO of Altium (Part 5)

By Sramana Mitra and guest author Shaloo Shalini SM: Well, there are fairly hairy issues around some of the security aspects of the cloud. Through this vault concept of yours, you make designs available to be hosted in a public repository, right? What is stopping people from copying designs? What are the intellectual property issues?

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Thought Leaders In Cloud Computing: Martin Silverman, Director IT at EvensonBest (Part 6)

By Sramana Mitra and guest author Shaloo Shalini SM: Let me switch over to the last topic that I want to cover with you. My blog is read by entrepreneurs, and one of the things we are doing is a program called 1M/1M – One Million by One Million. The program’s mission is to help

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Building A 10 Million Dollar Search Engine Marketing Business: WPromote CEO Mike Mothner (Part 4)

Sramana: As you were going through this process, you likely found there was a multivariate optimization algorithm that could apply. How do you feed that algorithm? How do you decide which keywords should even be considered in the beginning? Mike Mothner: That stage of the process involves creating a net of keywords. We call that

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Thought Leaders In Cloud Computing: Martin Silverman, Director IT at EvensonBest (Part 5)

By Sramana Mitra and guest author Shaloo Shalini SM: What about organizational changes? How do you see your organization evolving as you roll out cloud computing–based solutions?