My Workflow To Help You Get Coverage On My Platform

Many of the companies I work with have asked to know my workflow to make it easier for them to pitch me and get coverage on my platform. So here it is:

Everything I write starts on my blog, and a subset of these posts make their way to my Forbes columns. So, if you are pitching me a story for Forbes, you would need to tailor your pitch to one of my blog posts, as follows:

1. Companies with at least $1 million in annual revenue can pitch to be on my Deal Radar series. To do so, please fill out this questionnaire and work with Melanie Blake to get featured in DR. DR is published three times a week.

2. Companies with at least $10 million in annual revenue can pitch to be on my Entrepreneur Journeys series. To do so, we would need to schedule an interview in person or by phone. To be considered, please articulate a story angle and the revenue level of the company. EJ interviews are published once a week, in a seven-part series. They are extremely popular, and have a long lead time, so I often suggest people to get on DR first, if you are trying to get on my radar.

If your company is less than $1 million in revenue, the only forum in which I can interact with you is through my online strategy roundtables for entrepreneurs, which you are most welcome to have your CEO pitch at. It operates like an online reality show. I intend to start a “radar” for < $1M revenue companies as well, but haven't gotten to that quite yet. However, I have just started writing a Guest Column for ReadWriteWeb about the roundtables where I do synthesize the roundtable discussions and the featured companies. Here’s an example.

Also, DR and EJ are monitored by a lot of investors, investment bankers, and corporate development groups working on acquisitions – buy-side and sell-side. The series is not published on Forbes.com but a lot of my Forbes stories, acquisition predictions, sector overviews, trend analysis, and other coverage are directly based on them.They’re always linked if mentioned in a Forbes story, which drives click-through traffic and visibility.

Besides DR and EJ, the only other regular series I write is Tech Stocks (coverage of public company strategy). You’d often find recommendations on M&A on these posts, and again, Wall Street fund managers, analysts, as well as corporates are the readers of this series. Sometimes, I repeat these stories on my Forbes column. Tech Stocks is published five times a week.

Finally, I regularly put the story angles I am researching on HARO with explicit instructions on how to respond. I recommend that you monitor those.

Many thanks, and I look forward to your stories.