Deal Radar 2010: Demandbase

From virtual trade shows and downloadable white papers to advanced Web analytics, approaches to B2B online marketing have evolved over the past decade to include products that better track and measure the effect of B2B campaigns and target customers more precisely. Industry observers say that in 2010, there will be a decided shift toward social

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Featured Videos

Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 5)

SM: If we were viewing the screen of an online tutoring session, what would we be seeing? Is there a whiteboard? JC: It feels like a whiteboard. It is a shared environment where both teacher and student can see the lesson plan. The teacher can make comments on the screen and write on the screen,

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Catching Up On Readings: Vision India 2020

Vision India 2020, my futuristic retrospective of 45 business ideas for the subcontinent, is ready for you. Click here to order it on Amazon. You can read all of this week’s posts by clicking on the full article.

Blogosphere on Positioning: Susan Gunelius

Just as I wrote about the BlackBerry experience, I read Susan’s post, 3 Steps to Organic Brand Positioning: For example, if your customers perceive your brand as representing poor customer service, make the necessary internal changes to ensure your customers will get best-in-class customer service going forward, and make sure your customers hear about those

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Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 4)

SM: Has your online offering increased demand for your tutoring services? JC: We have also seen growth in pure student demand. Here I refer to students of families who are calling in and saying that they are interested in the Sylvan service but that they would like to take it online. They do not even

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Blogosphere on Positioning: Tom Asacker

Tom Asacker sent me a couple of interesting pieces, including The 7 wonders of branding: Look. Branding today can only work through ideas that customers want to connect with. People can neither be hypnotized with media images nor cajoled with flowery prose. You must truly understand their pain, speak their language, and be felt like

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February 4 Roundtable Recording

In case you missed Thursday’s roundtable, the recording is below.  You can also view Sramana’s EJ methodology slides here.  

Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 3)

SM: Let’s talk about your online business. When did you start delivering your supplemental tutoring services online, and what was your strategy for doing so? JC: We started back in 2001. That was the launch point for our online program delivery. There were a couple of factors driving us to build an online program.