Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 7)

SM: What is your estimate of the 2010 tutoring market? JC: In dollar terms, the numbers that I have seen suggest that the market is around $4 billion. There are 53 million students in public education in the United States. The real question, which I don’t think anyone can answer, is exactly how many of them need

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Vision India 2020 Now On Kindle

All those who have been asking about the Kindle version, it is ready as well. Order here.

Blogosphere on Positioning: David Meerman Scott

David, in his post, Persona-focused Web site leads to 4x conversions for RightNow Technologies offers a case study that addresses a core issue that I have often dealt with in positioning exercises: In a complex sales cycle with multiple players involved, how do you position your product with one message?

MediaTek (Part 2): The Shan Zhai Effect

By guest author Nalini Kumar Muppala Shan zhai refers to businesses based on producing fake or pirated versions of established brands. These businesses often start from close to nothing and can evolve at a breakneck speed to serve local markets by leveraging their understanding of the local culture and local market needs.

Deal Radar 2010: Layer 7 Technologies, Washington, DC

In the past year, adoption of Web services and service-oriented architecture (SOA) has accelerated with the advent of cloud computing, which uses these technologies to programmatically connect applications and infrastructures between the cloud and the enterprise. Layer 7 Technologies provides security and networking solutions for connecting applications across the extended enterprise and cloud. Its products

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Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 6)

SM: How many students have you worked with online? JC: Thousands. What is really important is that we have created an online experience built on best practices we learned from our in-person tutoring sessions.

Blogosphere on Positioning: Robert Bly

Robert Bly sent me an interesting post from a copywriter’s perspective: Reality in Advertising: For example, in the pump industry, it is common for pump manufacturers to attempt to win customers by advertising a unique design feature.

MediaTek (Part 1): Beginnings And Growth

By guest author Nalini Kumar Muppala [Nalini’s newest series takes us to Taiwan with an in-depth look at MediaTek’s past and future.] For the six to seven years following its inception in 1997, MediaTek, Inc. focused on providing media processor chips for DVD players and optical storage drives such as DVDs and CD-ROMs. It was

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