Blogosphere on Positioning: Steve McKee

Following the just-concluded Blogosphere on Bootstrapping series, here’s a similar series that captures thoughts on positioning from the cloud. Note, most of this material comes from marketeers outside of the technology domain, from folks who write about consumer marketing and brand positioning. However, some of my personal development on product positioning came from my experience

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Forbes Column 2010: A Road Map For India

What will India look like in 2020? Find out in A Road Map For India.

Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 2)

SM: Do the teachers recommend you to students’ parents? JC: Sometimes. It is true that our service is a referral or word-of-mouth business. We have been and still are the largest private employer of teachers in the country.

Next Strategy Roundtable for Entrepreneurs on Thursday, February 11

Sramana Mitra is offering this free online strategy roundtable for entrepreneurs looking to discuss positioning, financing, and other aspects of a startup venture.  Up to 1,000 people can attend, but only the first five who register to pitch will be able to present their business ideas.  All attendees are able to join in on the

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Blogosphere on Bootstrapping: Cathy Bogaart

Cathy Bogaart also sent me something about Carl Mercier and his wisdom: Bootstrapping or “How to be a cheap b@st@rd”. You need to survive two years, so have enough money for two years. You may need to sell yourself (as a consultant!) to make up the shortfall. And, by the way, your revenue projections are

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Roundtable Starting at 8am

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Vision India 2020 Is Ready For You

Readers, you know that I have been working on Vision India 2020 for almost two years. The book is a collection of my 45 business ideas leveraging India’s strategic advantages, spanning a diverse set of sectors ranging from technology to education, healthcare to infrastructure, film to rural development. These are big ideas, each with the

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Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 1)

Jeff Cohen is the president of Sylvan Learning, a leading provider of tutoring services to students of all ages, grades, and skill levels. Before rejoining Sylvan, he served as president of Catapult Learning, which he grew from $65 million to more than $130 million. Prior to joining Catapult Learning, he was the senior vice president

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