Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 5)

SM: What are the deal sizes for your sales? How does the money flow? LM: We have sales that encompass [everything from] extremely large institutions to very small, two-person clinics. Therefore, we have a pricing scheme that is volume based. High-volume customers do get a bit of a price break.

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Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 4)

SM: Have you grown primarily through direct sales, or have you had other strategic methods? LM: There was also a viral aspect to our growth. Those people they sent an email to who happened to have a consult or a lab result, wanted the same capability. We started off with Centricity but had a rapid

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Improving Healthcare Communication: Kryptiq CEO Luis Machuca (Part 3)

SM: To me, it sounds as though you wanted to break communication silos in the medical arena with email. Email is a proven killer application. LM: Intel’s policy is that the adoption of technology is directly proportional to applications which require collaboration. According to their philosophy, the increase of PC sales was not the result

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Announcing ReTweet Winners

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Forbes Column 2009: Streamlining Innovation

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