Catching Up On Readings: Trust Through Transparency

Here is a summary of the posts from this past week, in case you missed them.

Featured Videos

The Truth About Licensing A Product (Part 2)

By Guest Author Jim DeBetta of the Academy for Entrepreneurs [Jim’s four-part series tells entrepreneurs and investors what they need to know about licensing a product through a discussion of the terms that drive the license’s value. In today’s post, Jim shows entrepreneurs how they can negotiate the best royalty rate possible.] 2. Royalty—Sometimes Lower

Read Full Article »

Building Your Brand Experience for Hard Times (Part 3)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,

Read Full Article »

Healthcare Supply Chain Management: Medassets CEO John Bardis (Part 4)

SM: After completing two acquisitions, where were you in terms of revenue and profitability? JB: At that point we were $40 million in revenue and profitability was in the $13 million range. We had to determine, since we competed with extremely large national competitors, how we changed the value proposition in order to become relevant.

The Truth About Licensing A Product (Part 1)

By Guest Author Jim DeBetta of the Academy for Entrepreneurs [Jim’s four-part series tells entrepreneurs and investors what they need to know about licensing a product through a discussion of the terms that drive the license’s value. Today’s focus is three common types of license.] Licensing is the most popular method used to commercialize and

Read Full Article »

Healthcare Supply Chain Management: Medassets CEO John Bardis (Part 3)

SM: Your raised $55 million from two firms and then quickly had to change course from your original investment thesis. How did the investors react to that? JB: They have been terrific. They have been involved in every major decision the corporation has made, and they remain very active on the board.

Jim DeBetta

Jim’s career in retail began at an early age with the family store, Edison and Kellogg, a fireplace and home hardware company. After graduating from college, Jim went home to help expand the business. For nearly 20 years, he has been a leading consumer products business advisor to inventors and start-ups alike. During that time,

Read Full Article »

Forbes Column 2009: The SaaS Roll-Up Begins

Zero-In this week looks at the SaaS roll-up prospects and speculates. Read: The SaaS Roll-Up Begins.