Building Your Brand Experience for Hard Times (Part 1)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Designing a top-notch brand is nice to talk about and all, but when the economy tanks and we’re facing grim business decisions, is it even relevant to today’s conversation? Looking back through history, many of the most effective brands

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Featured Videos

The Outsourcing Imperative

By Guest Authors Richard Hooker and Steve Monas [In this series, Richard and Steve use excerpts from their book “Shoestring Venture: The Startup Bible” to explain why even startups on shoestring budgets should outsource some of their business functions.] We live in a brave new world in which all the tools to build a full-scale

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Mark Hoffman’s Fourth Run: Enquisite (Part 3)

SM: In 1984 when you started Sybase with Bob Epstein, what was the funding environment? That was not in the heyday of venture capital. MH: Most of the venture capital was going into hardware companies. Very few software companies were being funded.

Deal Radar 2009: SodaHead

California-based SodaHead is a place where opinionated users of the web are found. SodaHead aims to be a community where users can meet new people with similar thought processes, which the company says differentiates it from other social networking sites which let people connect with existing friends. The company’s goal is to provide the online

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Forbes Column 2009: Consolidation Looms For SaaS

Here’s Forbes Zero-In this week expressing concern over the looming consolidation in SaaS.

Mark Hoffman’s Fourth Run: Enquisite (Part 2)

SM: Where did you end up working? MH: I took a position with AMDAL and went through their MBA rotational training program in 1979. I worked for them for a couple of years, and learned a lot. It was a mainframe company and was dealing with some of the most complex technologies for the time,

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May 14 Roundtable Recording

If you missed it, here is the recording:

Mark Hoffman’s Fourth Run: Enquisite (Part 1)

SM: Mark, where does your story begin? What is the genesis of your incredible career? MH: I grew up in a very small town in the southwest corner of Minnesota. It was a farming community of 3,000 people. It had a good school system. I had a Huck Finn and Tom Sawyer existence while I

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