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Word of Mouth: Marketeers’ Delight and Nightmare
Posted on Wednesday, Dec 12th 2007
One of my absolute favorite sites on the web is TripAdvisor, which we reviewed a while ago. Let me use a screenshot from the TripAdvisor home page to demonstrate what Word-of-Mouth can do to a business:
Take a look at the Rants and Raves section.
Tell me, if you were a marketeer in charge of Las Rocas resort in Baja California, what would you do to address the situation created by this hideously negative review on the home page of Trip Advisor, the word’s largest travel community site?
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