Defying Google: Adify CEO, Russ Fradin (Part 6)

SM: Let’s fit Adify into this framework. What is the value proposition, what is the business model? RF: When we started Adify, what we saw was the ad networks were trying to aggregate bulk amounts of inventory and apply targeting algorithms to that in order to sell a huge amount of direct response advertising. That

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iPhone and the Future of ARM

Chances are, you have not heard of British chipmaker ARM, and don’t understand their business model. ARM develops semiconductor IP cores that most other chip vendors license and include in their products, to speed up their design cycles. ARM, in turn, collects royalties from these licensing deals. It is by far the largest IP core

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Teaching Design in Business

By Dominique Trempont, Guest Author I have always been attracted by well designed products, well thought through customer experience in service and great user experience in software. I wonder why so many organizations do not take more cues from superbly well designed offerings. In an economy where design is king and drives brand differentiation and

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As India Builds (Part 6)

The face of Calcutta is degenerating fast. Droves of glittering shopping malls welcome young Calcuttans – since among other things India is also importing Retail Therapy. A new credit card industry booms. The expanding middle class rejoices in the sudden Western availability of product after product after product. Satya Paul saris and Giorgio Armani jackets

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The Vision of MicroFranchising

By David Stoker, Guest Author MicroFranchising is a development tool that seeks to apply the proven marketing and operational concepts of traditional franchising to small businesses in the developing world. The primary feature of a MicroFranchise is its ability to be streamlined and replicated. The businesses are designed for microentreprenuers and usually target development issues

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Golden Raft

I have often mentioned Tagore. Rabindranath Tagore won the Nobel Prize for Literature in 1913 for his collection of mystical lyric poems, Gitanjali. Throughout his long life, Tagore has been a prolific poet, musician, novelist, short story writer, essayist, and playwright. While he is successful in all these genres, it is his lyric poems that

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Microsoft Launches Its Israel R&D Center

By Danny Cohen, Guest Author [SM: I have a great deal of interest in seeing technology and entrepreneurship thrive in other locations besides Silicon Valley. Danny’s article here provides a crisp update on the Israeli scene.] A couple of days ago Microsoft announced the opening of a new R&D center outside of Tel-Aviv. For the

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Beyond Microfinance

By David Stoker, Guest Author After 2005 was declared the year of Microcredit and 2006 had the father of microcredit, Muhammad Yunus, being awarded the Nobel Peace Prize, microcredit has become a mainstream concept and strategy in poverty alleviation. (Even my eighty-year old grandfather is a lender on Kiva.org now) However, with increased attention comes

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