Defying Google: Adify CEO, Russ Fradin (Part 8)

SM: You are then providing the ad network infrastructure to these aggregators? RF. Yes, we are a technology and services platform that allows any network operator to build and maintain their own highly targeted ad network. If we had existed back in 2004 our pitch to FM would have been that instead of spending millions

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iPhone and the Future of Qualcomm

Qualcomm (QCOM) has been reaping the benefits of the worldwide mobile industry boom for a while. Qualcomm engages in the design, development, manufacture, and marketing of digital wireless telecommunications products and services based on its Code Division Multiple Access (CDMA) technology, key competitor to GSM, the other standard. In fact, while most of the world

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Crisp Design Enjoys Premium Pricing

By Dominique Trempont, Guest Author In kitchen appliances, Alessi and Cuisinart come to mind for their excellent design. They produce objects and kitchen appliances that consumers display on their counters and tables. Cuisinart products are intuitive to learn and use. They are high quality, save time and reduce or eliminate perceived complexity. They are intuitive

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As India Builds (Part 8)

In the front portico, several cousins assembled around Wall Street banker Ronti’s Blackberry and marveled. As I joined them, eyes darted to me. “You probably have one of these?” “Sure, I have a Treo,” I replied, my eyes glazing over the Blackberry, to focus on the marble staircase on which, at four, I fell and

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Defying Google: Adify CEO, Russ Fradin (Part 7)

We talked about the fragmentation in the media business, with the long tail developing a stronger influence overall. Adify’s genesis is in this trend. SM: What is the significant opportunity you see in the fragmentation phenomenon? RF: First we realized that brand marketers are going to have a challenge.

iPhone and the Future of Microsoft

This is a very strange perspective, but I think in the mobile world, the iPhone is actually driving the market towards Microsoft’s Windows Mobile OS, and away from the current OS leader Symbian. Let’s go through the logic step by step.

Tasteful Design = Premium Pricing

By Dominique Trempont, Guest Author When I met Daniel Borel and Pierluigi Zappacosta, twenty years ago, they had just founded Logitech and had come out with their first product: a well designed computer mouse. I thought that they were embarking on a difficult business: who will buy another mouse once it comes bundled with every

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As India Builds (Part 7)

Our family, miraculously, still holds the old property pretty much intact. The partition suit continues, providing the building itself a temporary protection. Meanwhile the real estate boom in India marches on around it, with the house sitting there, frightened, like an old bride of Bengal at the mercy of the patriarchs. On my recent trip,

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