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Netflix Counting on International Expansion

Posted on Friday, Jan 23rd 2015

According to recent market reports, the world will see 1 million minutes of video cross the Internet every second by 2018. Analysts estimate that video streaming will account for 80%-90% of global consumer traffic by 2019. TV and video streaming services provider Netflix is already gearing up to cater to this growth.

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Billion Dollar Unicorns: Pluralsight’s Impressive Rise

Posted on Thursday, Jan 22nd 2015

Continuing with our coverage on Billion Dollar Unicorns, here is an EdTech company Pluralsight, which has successfully bootstrapped their business and followed a roll-up strategy with additional funding to move closer to becoming a proud member of the club.

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Billion Dollar Unicorns: Online Education Player Lynda.com

Posted on Wednesday, Jan 21st 2015

Continuing with our discussions on Billion Dollar Unicorn companies, here is another interesting company. Online education-focused player Lynda.com recently became a member of the club when their last round of funding held earlier this month valued them at $1 billion.

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Billion Dollar Unicorns: Palantir’s Skyrocketing Valuation May Be Justified

Posted on Tuesday, Jan 20th 2015

Most data analytic companies access troves of structured and unstructured data to help organizations make decisions on improving their efficiency and market reach. But there is also a Billion Dollar Unicorn Club member Palantir Technologies that is taking data analytics to the next level. Their work is extremely secretive, but it is helping government and financial agencies ensure safety of citizens and their customers.

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Billion Dollar Unicorns: Outbrain Prepares for an IPO

Posted on Monday, Jan 19th 2015

According to a report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers use content marketing and 42% found content marketing an effective marketing tool. Here is how Manhattan-based Billion Dollar Unicorn club member Outbrain has become a leading content discovery platform in the market.

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Billion Dollar Unicorns: Net-a-Porter Cracks The Luxury Fashion Market

Posted on Friday, Jan 16th 2015

The Billion Dollar Unicorn club, of course, is not restricted to cloud technology. Here is an analysis of a luxury retailer Net-a-Porter, which successfully leveraged principles of e-commerce and strong design to become the club’s member.

According to recent market reports, online sales within the luxury segment still account for a modest 5% share. The global luxury market is expected to be worth $270 billion. Analysts believe that online penetration within the segment is growing 30% annually and should account for nearly 20% of luxury revenues by the end of the decade. Another report by McKinsey revealed that the online avatar of the luxury market was growing twice as fast as the offline market.

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Billion Dollar Unicorns: Will Box Implode Post IPO?

Posted on Thursday, Jan 15th 2015

There is no shortage of private Billion Dollar Unicorns today given the feeding frenzy that VCs are partaking in by investing in late-stage ventures at astronomical valuations. In fact, of late, fund managers have been thoroughly irresponsible by investing at sky rocketing and sometimes senseless valuations giving rise to a slew of private startups that may not have the luxury of a public market exit at similar valuations. One such company is cloud storage services provider Box, which continues to struggle with its IPO pricing and timing.

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Unicorn In The Making: Yext Planning IPO Soon

Posted on Wednesday, Jan 14th 2015

Continuing with our analysis of Billion Dollar Unicorns, here is a digital advertising start-up Yext, which is yet to hit the billion dollar valuation mark. Its stellar performance does make it a potential Unicorn.

According to eMarketer, the global spending on ads on Internet-connected devices including desktops and mobile devices were estimated to grow 15% over the year to $137.53 billion in 2014. Digital ad spend was estimated to account for just over 25% of all paid media spending worldwide compared with 20% in 2012. Overall digital spending is expected to grow to $204.01 billion by the year 2018.

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