According to a report by media agency Carat, the global advertising market is projected to grow 4.6% this year to $540 billion. The growth will be driven by increased spending on digital media which is projected to grow 15.7% this year. Overall digital media is expected to account for 24% of advertising market spend for the year. The researcher projects mobile advertising to grow 50% this year and video advertising to grow 22% over the year. Social media giant Facebook (Nasdaq: FB) is using impressive moves to deliver in this high growth market.
According to a recent report published by the Business Insider, the global online video ad revenues are projected to grow from 2.8 billion in 2013 to $5 billion in 2016. Video ads with a 1.84% click-through rate (CTR) ranks the highest among all digital ad formats. Social media companies like Facebook and Twitter are both embracing these video ads to drive revenues higher. Online advertising giant Google is already successfully leveraging this video growth as was evident from YouTube’s blow out quarter reported earlier.
Competition in the home services market is heating up. Not only tech giants like Amazon and Google appear interested in the market, but smaller vendors like Thumbtack are also growing rapidly. All this competition is making it difficult for established players like Angie’s List to stand their ground.
Yahoo’s (Nasdaq: YHOO) results sound like a broken record now. The company continues to disappoint the market and keeps floundering around in the hope of finding a strategy that will work.
This quarter appears to be a record quarter for many. Google saw its stock soar to a record high driven by their impressive results and YouTube’s performance. Microsoft reported a record loss despite a booming cloud business. Even Apple delivered record performance on iPhone sales, but failed to deliver on financial metrics that has sent their stock tumbling. Etailer Amazon (Nasdaq: AMZN) broke several records. Surprisingly, the company announced a profitable quarter, sending the stock soaring high – so much that Amazon is now bigger than Walmart.
Earlier this year, the Apple Watch was released with much fanfare, but the customers are still to take to it the way they have taken to the prior iOS devices like iPhone or iPad. Apple (Nasdaq: AAPL) announced their quarterly results earlier this week which reflected the tepid response that the market had toward their Watch. Despite registering a record breaking quarter for iPhone revenues, Apple also fell short on market expectations on the number of units shipped.
The recent quarter result was a new kind of a record quarter for Microsoft (Nasdaq: MSFT) as the company recorded its biggest quarterly loss ever. While Microsoft continues to make several advances in the cloud technology, it is still being bogged down by its acquisition of Nokia. But its recent results were a clear indicator of how the company is continuing to shift its focus from the consumer to the enterprise business.
According to a research report by MarketsandMarkets, the global Video on Demand market is expected to grow 19% annually over the period 2014 through 2019 to $61.40 billion. The report reveals that while the American markets will be the largest revenue contributors for the industry, the emerging markets of Asia Pacific and Middle East and Africa will see the highest growth.