According to market reports, the global games market is expected to reach $86.1 billion by the year 2016. The growth in the market will be dominated by the free-to-play model, which attracts new gamers and allows them to try new things without getting them to pay upfront. Billion Dollar Unicorn club member Kabam is hoping to keep cashing in on that trend.
The Census Bureau of the Department of Commerce recently reported the fourth quarter retail e-commerce sales for the US. E-commerce sales during the quarter are estimated to have grown 2.3% over the year to $79.6 billion and accounted for 6.7% of total retail sales. For the full year 2014, e-commerce sales increased 15% to $304.9 billion and accounted for 6.5% of retail sales compared to 5.8% in 2013. Billion Dollar Unicorn club member JustFab.com is a fast-growing member among e-tailing vendors.
According to a research study conducted by BigCommerce, e-commerce sales will grow to $2 trillion in 2015 with the SMB segment in the US alone accounting for over $100 billion in sales. Billion Dollar Unicorn club member Shopify is helping retailers make their mark in the dot-com space.
According to IDC, the global Big Data market will be worth $16 billion in 2016. While the market is still dominated by SQL-based databases, there is also a rapidly growing demand for non-row and column-based databases – the NoSQL databases. Researchers at 451 Research estimate that the NoSQL database market will grow from $184 million in 2012 to over $1 billion by the year 2016. Billion Dollar Unicorn club member MongoDB is a big player in the NoSQL database market.
According to a recent eMarketer report, the global advertising market is estimated to grow 6% over the year to $592.43 billion this year. The US is the biggest advertising market and is expected to account for 31.9% of the global market share. Mobile and digital advertising are expected to be the key drivers of worldwide growth in the future. Digital advertising is expected to grow to 33.5% of total advertising market by the year 2017 to $224 billion. Mobile accounting will account for more than half of the digital advertising market in that year. Within digital advertising, former Billion Dollar Unicorn club member Rocket Fuel has seen their valuation soar and then come crashing down in the face of weak financial performance.
Most apps operate on a freemium-based model, but converting the free user to a paying member is a tough hurdle to cross. Billion Dollar Unicorn club member Evernote seems to have cracked the code for it.
A recent IDC research expects the Big Data technology and services market to grow 26.4% annually through 2018 to be worth $41.5 billion. The growth translates to six times that of the overall information technology market. Palo Alto-based Big Data vendor Cloudera is one of the prominent Billion Dollar Unicorn players in this market.
Fat startup Adaptive Insights is another proud member of the Billion Dollar Unicorn club. They are a leading provider in the cloud-based Corporate Performance Management (CPM) solution market that IDC estimates to be worth $33 billion. Here is their story on how they made it to the club.