According to recent market reports, the world will see 1 million minutes of video cross the Internet every second by 2018. Analysts estimate that video streaming will account for 80%-90% of global consumer traffic by 2019. TV and video streaming services provider Netflix is already gearing up to cater to this growth.
Continuing with our coverage on Billion Dollar Unicorns, here is an EdTech company Pluralsight, which has successfully bootstrapped their business and followed a roll-up strategy with additional funding to move closer to becoming a proud member of the club.
Continuing with our discussions on Billion Dollar Unicorn companies, here is another interesting company. Online education-focused player Lynda.com recently became a member of the club when their last round of funding held earlier this month valued them at $1 billion.
Most data analytic companies access troves of structured and unstructured data to help organizations make decisions on improving their efficiency and market reach. But there is also a Billion Dollar Unicorn Club member Palantir Technologies that is taking data analytics to the next level. Their work is extremely secretive, but it is helping government and financial agencies ensure safety of citizens and their customers.
According to a report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers use content marketing and 42% found content marketing an effective marketing tool. Here is how Manhattan-based Billion Dollar Unicorn club member Outbrain has become a leading content discovery platform in the market.
The Billion Dollar Unicorn club, of course, is not restricted to cloud technology. Here is an analysis of a luxury retailer Net-a-Porter, which successfully leveraged principles of e-commerce and strong design to become the club’s member.
According to recent market reports, online sales within the luxury segment still account for a modest 5% share. The global luxury market is expected to be worth $270 billion. Analysts believe that online penetration within the segment is growing 30% annually and should account for nearly 20% of luxury revenues by the end of the decade. Another report by McKinsey revealed that the online avatar of the luxury market was growing twice as fast as the offline market.
There is no shortage of private Billion Dollar Unicorns today given the feeding frenzy that VCs are partaking in by investing in late-stage ventures at astronomical valuations. In fact, of late, fund managers have been thoroughly irresponsible by investing at sky rocketing and sometimes senseless valuations giving rise to a slew of private startups that may not have the luxury of a public market exit at similar valuations. One such company is cloud storage services provider Box, which continues to struggle with its IPO pricing and timing.
Continuing with our analysis of Billion Dollar Unicorns, here is a digital advertising start-up Yext, which is yet to hit the billion dollar valuation mark. Its stellar performance does make it a potential Unicorn.
According to eMarketer, the global spending on ads on Internet-connected devices including desktops and mobile devices were estimated to grow 15% over the year to $137.53 billion in 2014. Digital ad spend was estimated to account for just over 25% of all paid media spending worldwide compared with 20% in 2012. Overall digital spending is expected to grow to $204.01 billion by the year 2018.