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Thought Leaders in E-Commerce: James Green, CEO of Magnetic (Part 1)

Posted on Monday, Nov 21st 2016

James points out that in e-commerce and digital marketing, point solutions have become more effective than the broad suites from players like Adobe and Marketo. Read on and see if you agree!

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Magnetic.

James Green: I’m the CEO of Magnetic. Magnetic is a marketing and advertising technology company. The simplest way to think about us is we learn about what you’re looking for when you’re looking to buy something on the Internet through very large and distributed data networks. We help our customers communicate with you either by showing you advertisements or by customizing their web pages or by sending you emails. That’s what we do. >>>

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Billion Dollar Unicorns: Online-to-Offline Focus Helps Huimin Enter the Club

Posted on Tuesday, Oct 11th 2016

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According to iResearch Consulting Group, the online-to-offline (O2O) market size is estimated to have grown 38% over the year to RMB 335 billion (~$53.78 billion). The market is expected to grow by over 20% each year through 2018 to be worth RMB 626 billion (~$100.501 billion) in China. China’s Zhongshang Huimin is the latest O2O player to enter the Billion Dollar Unicorn club.

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Startup Idea: E-Commerce Focused on High-end Ceramics

Posted on Wednesday, Aug 24th 2016

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As with other Vision India 2020 ideas, Gagori was also originally designed as a billion dollar project. It focused on using Japanese and Italian designers working with Indian potters and ceramicists to create high-end dinner sets, vases, platters, pots, etc. You can read it here.

Once again, there is a comparable opportunity with some of the same ideas, but without the need to scale at exponential pace. You could build a set of e-commerce businesses that specifically focus on high-end ceramics.
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2016 IPO Prospects: The Honest Company Makes the Online to Offline Model Work

Posted on Friday, May 6th 2016

According to a report by Grand View Research, the market for global organic personal care products was estimated at $8.43 billion in 2013. Driven by increasing customer awareness about organic products, this market is expected to grow rapidly in the coming years. In North America, the organic personal care product market was estimated to be worth more than $2.5 billion in 2012 and is expected to grow to nearly $5.5 billion by the year 2020. Jessica Alba’s The Honest Company is an IPO prospect from this market. >>>

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Thought Leaders in E-Commerce: Flywire CEO Mike Massaro (Part 1)

Posted on Friday, Jan 8th 2016

Have you ever been an international student in a US college or university that required your parents having to transfer money to your school?

Or perhaps have a child studying abroad for whom you have to do this? In either case, you may want to read this interview to learn about how cross-border payments are transforming the efficiency in the sector.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Flywire.

Mike Massaro: I’m the CEO of Flywire. We’re an international payments company. We help global consumers make large payments around the world.

Sramana Mitra: What are the key trends driving your space? >>>

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Thought Leaders in E-Commerce: Brian Rigney, CEO of Zmags (Part 1)

Posted on Monday, Jan 4th 2016

Content and Commerce are trying to integrate, albeit at  a slow pace. The world order is very far still from my 2007 vision: Web 3.0 = (4C + P + VS). Nonetheless, read on to learn about some very interesting developments in the industry.

Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Zmags.

Brian Rigney: I’m the CEO of Zmags. I joined Zmags just about two years ago. My background before that has been a series of startups including companies like CashStar that does digital commerce through gift cards and other applications.

Sramana Mitra: That’s a Maine company right?

Brian Rigney: That is a Maine company, yes. You can find them at CashStar.com. >>>

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From Unicorn to Unicorpse: Etsy Falters on Amazon’s Entry

Posted on Thursday, Dec 17th 2015

Etsy (Nasdaq: ETSY) went public earlier this year, a much awaited IPO at an $1.8 billion valuation. But since listing, serious issues with the company have resulted in a tumbling valuation under public market scrutiny. At its current stock price, Etsy is still appearing above the billion dollar mark, but barely so. And its trajectory indicates that Etsy is on its way from being a prized Unicorn to a faltering Unicorpse.

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From E-Commerce to Web 3.0: Wayfair Impressive Even Under Public Scrutiny

Posted on Tuesday, Dec 8th 2015

According to an IBIS World report, the US online home furnishings market has grown 20% annually over the period 2010 through 2015 to be worth $8 billion. Over the same period, the US online house furniture market grew 16% to $16 billion. Wayfair (NYSE: W) is the largest pure-play online retailer of home goods in the country. Last year, it went public and even under public scrutiny, its performance remains impressive.

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