According to RedSeer, Indian e-tailers generated record sales of $3.2 billion during the recent festival sale season, 45% higher than the $2.2 billion in last year’s festival season. It was fuelled by an estimated expense of $370-$400 million compared to $200-$250 million last year, as well as better Internet penetration. Although Amazon is rapidly closing the gap, Flipkart continues to lead the market and is now looking to expand vertically through more acquisitions. >>>
Sramana Mitra: When you started the company, that was 2011?
Chaitanya Chandrasekhar: 2012.
Sramana Mitra: How did you get it off the ground? What did you start with?
Chaitanya Chandrasekhar: Very early on, we made sure we had the right people. You can’t build everything yourself. I was getting my co-founders in place. The three of us met a few times. We’ve worked together in the past. >>>
There is a lot of fraud in online payments. This discussion explores the field, and Tracy also provides a pointer to a great open problem that an entrepreneur can look into.
Sramana Mitra: Let’s start by introducing you and Vesta to our audience.
Tracy Metzger: I’m the COO of Vesta. I’m a 25-year veteran of the financial technology industry, primarily around payments and technology solutions in payments. Vesta is a 22-year-old financial technology company that focuses on payments and product >>>
Charlie O’Donnell, Partner at Brooklyn Bridge Ventures, talks about his Seed investing activities and related industry trends.
Jonathan Lewy, Managing Partner at Investo, discusses pre-seed investment strategies and the Series A gap.
Cloud finance and accounting firm BlackLine (Nasdaq: BL) went public just over a year ago. Since then, the company’s valuation, along with the accolades it has received, has grown steadily. Recently it was recognized as one of the country’s best Medium-Sized Workplaces by the Fortune magazine for the second consecutive year. Last month, its founder and CEO Therese Tucker was named the Top Woman Leader in SaaS by The SaaS Report.
Sramana Mitra: What form did it take? What tools did you build? What did you enable customers to do that they couldn’t do before?
Chaitanya Chandrasekhar: We talked about search engines. We talked about social. The problem with all of this is that data is siloed. The marketing teams don’t have one dashboard to control and figure out what is working and what is not working. First thing is, we instrument and figure out what the customer journey looks like. Let’s take a hypothetical customer. You are an e-commerce website. You want to attract customers to buy whatever you are selling. You do that on an ongoing basis. Customer >>>
Sramana Mitra: Trace the process of building Quantic Mind till this point. Take us to the very beginning of what was going on in the industry. What signals were you picking up from the market that gave you the idea that there was an opportunity to do something like this?
Chaitanya Chandrasekhar: Let’s talk about the idea itself and the ideating process. Today’s digital world had its origins in the 2000’s. Google invented what is digital marketing. Before that, it was just display. Nothing really worked. Google changed the Internet. People were starting to pay for stuff. Advertisers and