Cheryl Vedoe:What we have found in surveying students who have an unsuccessful track record is that the programs using it most successfully are actually brick-and-mortar programs where the teacher is in the classroom with the student. Very consistent with the point that you made, we find that those students who need more support and help are generally not students who will do well in a virtual environment. If you go back to the early days of Apex, we were serving advanced placement students, and exclusively virtual students.
Today, over 95% of the students we serve are actually engaging with our digital curriculum or online courses in a brick-and-mortar classroom. The reason that digital curriculum is working so well for those students is that it is through the use of digital curriculum that schools are able to provide the experience that each student needs. The challenge for a teacher in the classroom is well understood. A typical high school teacher has a class of 30 students who have different foundational skills and different abilities to move through the content. Frankly, different learning styles as well. >>>
Entrepreneurs are invited to the 344th FREE online 1M/1M roundtable mentoring session on Thursday, March 16, 2017, at 8 a.m. PST/11 a.m. EST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
As per a report by Slice Intelligence, the growth rates for food subscription services is slowing down. Back in 2015, food subscription services like Blue Apron and HelloFresh were seeing growth of nearly 200% each quarter. Those growth rates have dropped to under 60% in the last quarter of 2016.
Sramana Mitra: Let’s double-click down on that. What are some of the key user experience trends in mobile shopping that your customers need to pay attention to?
Kevin Eichelberger: One of the metrics that still trail behind is the conversion rate for mobile devices. Yes, it is true that more people shop over a mobile device but it is also true that more people purchase on a desktop or laptop device. You have to ask yourself the question as to what is the reason for it. If more people are naturally gravitating towards using mobile devices, why aren’t they completing the purchase at that moment? The big challenge is continuing to understand the modality of people when they’re on their mobile devices – what are they thinking, what are their motivations? >>>
Online education in K-12 has had very few ventures survive or scale. Apex Learning is one of those rare birds. We first covered their story eight years back. This is a catch up conversation with their CEO Cheryl Vedoe that steps us through the ongoing evolution of the K-12 online education sector.
Sramana Mitra: Let’s start with giving our audience a little bit of an update on where you are and where Apex is. We did an Entrepreneur Journeys story on you and the company about eight years ago. A lot of things have happened in the industry and in your company since. Give us a bit of an update.
Cheryl Vedoe: I think there is a lot that is very much the same when you compare with where we were eight years ago. There is also a great deal that is very different. Our focus remains digital curriculum with an orientation towards personalizing learning and increasing the quality of educational options available to >>>
TechStars rejects 98% of all applications.
Is there a strategy for raising your odds of getting into TechStars?
The short answer is yes.
Watch this 1 minute 22 second video on how Nevin Shetty, CEO of Blueprint Registry, bootstrapped to validation, traction in fact, before applying.
The foodtech market in India once attracted considerable funding as it was considered promising. However, the market has now become overcrowded and price wars as well as weak logistics and delivery infrastructure are taking a toll on the industry. In 2016, over 37 foodtech startups in India shut down while nine were acquired. Former Billion Dollar Unicorn Club member Zomato had to slam the brakes on its heavy spending on acquisitions and focus on its unit economics. >>>
Did you know that mobile shoppers have a low conversion rate on their devices? People browse on the mobile device, but actually buy on the desktop? Read on more.
Sramana Mitra: Let’s introduce our audience to yourself as well as to Blue Acorn.
Kevin Eichelberger: I’m the Founder of an e-commerce agency called Blue Acorn. We’ve been around for eight and a half years and have worked with B2B and B2C brands helping them solve one problem in two different ways. The problem that we help them solve is how to create the best possible online shopping experience. We either do that through radically changing their online shopping experience or by incrementally improving their online shopping experience. >>>