Sramana: You have obviously been in business for a while and have built a company based on multiple products. What is the process to figure out product positioning?
Tom Kemp: You obviously have to listen to your customers. Often, customers have their heads down and while you may make them happier, they are not thinking strategically. You want to look at what competition is doing and figure out if there are reasons you are losing deals from a technology perspective. The other thing is that you have to know where the industry is going. Try to pass the puck where the player is going to be as opposed to where the player is at right now. >>>
Sramana Mitra: Let’s say in the 10-year horizon we are seeing really significant adoption of still people-driven but a lot of data-driven behavior and optimization. It would be probably reasonable to say that in another 20 to 30 years, the people component will become less and less and everything becomes fully automated.
Joe Shamir: Certain processes will be fully automated. I have no doubt about it.
Sramana Mitra: Where does Embanet fit into this picture?
Todd Hitchcock: I should build on one other thing before I jump in to answer that question. Our goal as a company – it’s emblematic of Pearson Embanet – is to ensure that every single product and service that we create is founded on efficacy. Our goal by 2018 is to ensure that every single product and service has measurable outcomes so that we can measure those outcomes and ensure that we’re increasing student performance.
Today’s 211th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, April 10, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.
Today’s 211th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, April 10, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
According to a research report by ZenithOptimedia, global ad spend was estimated to grow 3.5% last year to $503 billion. Digital advertising is becoming an increasingly bigger component of the advertising market. US digital advertising is estimated to account for 21.8% of the overall ad spend of $109.7 billion, compared with 19% market share a year ago.
Sramana: At that time, what were you proposing with your elevator pitch?
Tom Kemp: At a high level, it is what we are doing now. The general idea is that as the world gets more heterogeneous from an IT perspective, it introduces complexity with multiple logins and difficulty for IT to control access. If you think back 10 years ago, heterogeneity was happening in the data center with Linux coming in and replacing Unix or Windows. We wanted Centrify to come in and make that environment look, feel, and smell like its homogenous from the perspective of authentication, authorization, and policy. >>>
Sramana Mitra: If you were to predict the horizon, what time frame are we talking about in which decisions will be driven by data – more scientifically as opposed to approximation?
Joe Shamir: It’s very hard to predict that. You have to be a social guru for that. Today, the phenomenon is driven from the consumer to the organization. >>>