It is close to a year since collaboration software maker Atlassian made a successful debut on the NASDAQ exchange under the ticket TEAM. Let us see how this legitimate Billion Dollar Unicorn is faring under public scrutiny. >>>
Dan Stewart is a 1M1M entrepreneur. Read how he has navigated his way to an inflection point that has brought him to the cusp of 4x growth in 2017.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Dan Stewart: My family moved around quite a lot as I was growing up. I rarely stayed in a school for more than a year. That took me from West Virginia and Chicago, down to Florida. >>>
This feature from Los Angeles Times looks at the trends of Black Friday weekend shopping this year. For the first time, more people shopped online than from brick-and-mortar stores. For this week’s posts, click on the paragraph links. >>>
Sramana Mitra: Help me understand with a use case. Let’s say Uber wants to go global using your technology, what specifically happens? How does the technology help Uber go global?
Moshe Vaknin: Let’s say Uber goes to India. Then they’d say, “I’d like to have 300,000 users in the next six months.” With our technology and our inventory in India, we can predict and tell Uber, “Yes, we can deliver 300,000 users but you have to pay us $2 per install. That’s the price that makes sense to drive us the right inventory so we can analyze and drive your 300,000 users.” We do this kind of setting up of expectations.
Once you set up expectations, we start to deploy all the messaging that Uber wants. Our recommendation engine and predictive algorithms will recommend >>>
Moshe Vaknin: In the beginning of 2013, we did a shift. We decided that we wanted to focus on B2B. We didn’t change the core but rather than having an app, we said, “Let’s get to publishers who have a lot of users. Through their content, we’ll recommend to users.” Earlier, the dream was to build my own channel of inventory. That’s not a sustainable concept.
Sramana Mitra: It’s very expensive to build that kind of audience.
Moshe Vaknin: Expensive, and there’s no stickiness. Facebook has done a good job but with just discovering apps, it’s not enough. It was a pretty good shift. It was not easy because not enough data was available. We had to make the technology much more sophisticated to be able to make the recommendations to the users. When you promote an app, the ROI is very challenging. >>>
Sramana Mitra: That brings us to 2012?
Moshe Vaknin: Yes, to the end of 2011. Then in 2012, I’m still in mobile. I knew that mobile apps is going to be a big market. I knew mobile apps were going to be a part of our lives. It was not easy at that time. I remember going to one of the investors. He told me, “Eventually, iPhone will become just another game device.” People didn’t really believe that you can do more than that. At the beginning of 2012, the world was still very skeptical about mobile apps.
Sramana Mitra: By 2012, mobile apps were mainstream. They were taking off. What was the pushback in 2012? >>>