Jorn started Meltwater in Norway and has scaled the company organically to $200 million. Fascinating journey!
Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances?
Jorn Lyseggen: I was actually born in Korea. I came to Norway as a very small child. I was three years old. I actually grew up in a little farm in the middle of a deep, dark forest in Norway. You drive for hours into the deep, dark forest and then suddenly, there’s a small opening. Then, you come to a little village with 168 families. One of those families is mine.
Sramana Mitra: That’s charming.
Sramana Mitra: Let’s double-click down a bit. When you talk about email filtering management, email started becoming mainstream back in, let’s say, 1995. For 20 years, email filtering has been around. Can you talk about the evolution of where it was and where it is now, and why what you’re doing is significant?
Georges Lotigier: We think that email will remain that only independent universal way for communicating. Some people say that email is dead because there is a lot of different ways of communication. The quantity of email is increasing and there is no substitute to email when you have to make transactions or for official communication in the business. So there is more and more email. That is the reality today and that probably will be the reality tomorrow. Because of that, it’s really difficult to manage the quantity of email. In addition, the security is awful because SMTP is not made for security. It’s totally open. You can do exactly what you want with SMTP. >>>
The analytics market has been getting hotter and hotter over the last decade. However, there are very few analytics companies that build highly focused value-adding applications targeting specific industries. DecisionNext is one such company that builds predictive analytics solutions for the niche area of commodities-driven industries. Its main value proposition is that it provides comprehensive “what if” simulations that let you see the impact of changes across everything you buy and sell and identify the most profitable path forward. >>>
Sramana Mitra: What are you looking at when it comes to open problems? Of course, cyber security is a big threat with the Internet of things and more and more digitization. The threat of cyber security exponentially increases every year. Where would you point our entrepreneur audience to dig for open problems to solve?
Greg Enriquez: We went from millions of devices to billions of devices, to now trillions of devices. Where is the security problem? I could say, “I have 10,000 end points I have to protect.” Do you really? I had one example of a customer who was talking to an attorney of his. There was some merger going on. He said, “I need to see that contract.” The attorney said, “Here. Let me show you on my device.” Is that information leaving your organization in the hands of a service provider that has the same level of protection that you have? We’re dealing with trillions of devices. The problem is, one, categorizing and understanding your assets and making sure that you have a thoughtful plan to protect your assets with varying levels of security depending on how those assets are controlled. >>>
Entrepreneurs are invited to the 273rd FREE online 1M/1M roundtable mentoring session on Thursday, August 27, 2015, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
According to market reports, companies with businesses focused on recurring revenue models, such as those of cloud technologies, telecom, digital entertainment, and even retail contribute nearly $300 billion to the global economy. There is a growing demand of cloud-based billing services especially tailored for these companies. Recent market reports suggest that the cloud-based billing market will be a $9.5 billion market by the year 2018.
In case you missed it, you can listen to the recording here:
Sramana Mitra: You did not go to the channel and try to convince them to sell your product. You generated market demand first. This is very much the methodology that we teach as well. That’s a good strategic point to highlight. Are there other pieces that you want to discuss?
Kurt Long: There are many other strategies that I brought forward from my experience at Open Network. One of them is that the CEO and Founder has to own the culture. As the business scales, culture doesn’t happen naturally. I learned that my number one job was to set the tone from the top about our values. That remains my job today. >>>