In case you missed it, you can listen to the recording here. The interview begins at 42:00:
Over the last few quarters, IBM (Nasdaq: IBM) has been trying to recover from its streak of over five years of revenue declines. It managed to turn the growth around at the end of last year, but there is still a lot more work left to do. It recently reported its first quarter results for the year and while the company reported better than expected results for the quarter, the market remains skeptical about its outlook. The result announcement ended with its stock reporting a decline of 6%.
Sramana Mitra: Google AdWords did exist already. Google AdWords was easier because it wasn’t as competitive and the prices of keywords was lower.
David Menning: That was the main marketing channel in that initial period. There were also a few marketing channels that existed. You may recall comparison shopping was also a big thing back then. You could actually type in a product and see different sellers comparing their products. eBay was also quite strong. It was really through analysis, discipline, and focus on listing and measuring that allowed us to grow over a period of years.
Quite quickly, we also identified that the same demand also existed in other English markets in the world. It was at that point that >>>
Sramana Mitra: What is the process of bringing these people onto your platform?
Olivia Skuza: We’re revolutionizing behavior that has been prevalent for a very long time. We’re asking them to work in a digital environment and to upload all their information into our product so that they can use it to work with retailers online. In 2011 when we were the first to market, it was quite visionary.
We’re constantly talking to businesses about this being the future. That’s how they always thought of us. Now, that’s change. They’ve realized that just as B2C is important to them, B2B is also equally important. They have budgets allocated towards >>>
Paul Daugherty: We also have another component of Accenture Ventures, which we call Open Innovation. It’s our program for working with all the entrepreneurs, accelerators, and incubators that we can find. We have a team that focuses specifically on open innovation.
We currently have over 3,000 startups that we’ve met with. We’ve curated and understand what we do. That number is ever growing and is growing very rapidly. We curate them into a framework so that we understand, for a given startup, what stage they are at, how ready they are to go to large corporate clients, and what industry and geography they specialize in. We have a system that we track all that in. >>>
Today’s 395th FREE online 1Mby1M roundtable for entrepreneurs is starting NOW, on Wednesday, April 18, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Today’s 395th FREE online 1Mby1M roundtable for entrepreneurs is starting in 30 minutes, on Wednesday, April 18, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
If anyone ever thought that Netflix (Nasdaq: NFLX) had no room to grow in the US, they are in for a surprise. Earlier this week, Netflix reported its first quarter results and it delivered stunning subscriber growth, even for the domestic market.