Sramana Mitra: When it came to a head-to-head with Microsoft, how did you win?
Katherine Kostereva: I win against Microsoft now in America as well. First, what is the differentiator. The differentiator of BPMOnline is that it is built on BPM platform. Even mid-size companies who value Business Process Management as the core of CRM application see this value. I would say that any strong company will value this engine below CRM functionality. They, obviously, prefer BPMOnline.
We provide the agility to our customers to change processes in CRM faster than any CRM solution. Why we’re winning deals from Microsoft and Salesforce today is because of our BPM engine. Let’s put it into two parts. To be successful, we need great technologies and need great sales and marketing. >>>
Technology makes a lot of things possible that are detrimental to society. One of them is Tinder and other hook up apps.
These days, you can swipe for love.
These days, you can swipe for sex.
And people are doing it.
There’s a problem, though.
Sramana Mitra: How did you utilize this data? What did you do with the data that you were accumulating?
Stephan Goss: We never did any bulk data sales. We would use the data to then start showing ads against that data. For example, if somebody told us he’s a diabetic, then we would show an advertisement about diabetes. We had a lot of inexpensive traffic that we were able to up value into high quality traffic.
Sramana Mitra: How do you show them ads based on email addresses? Do you do retargeting?
Stephan Goss: We would buy traffic. People would come to our website. They would answer questions and then right in line we show the advertisement.
Sramana Mitra: How did that ramp in 2011? >>>
According to eMarketer, 15 million US adults are expected to use ride-sharing services, a 20.5% y-o-y increase. However, the sector is maturing with no more booming growth rates. While the segment is expected to grow through 2020, the rate of growth is expected to shrink to single digits by 2018. >>>
Today’s 318th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, August 25, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.
Today’s 318th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, August 25, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Focusing precisely on designing a product strategy always helps scale. iManage has focused steadfastly on the legal process and the workflow thereof.
Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?
Neil Araujo: I was born in Goa. It was a Portuguese colony in India. I was raised there and had a great time. I left Goa to do my undergraduate degree in a different part of India. For the first time, I was exposed to people from 26 states in India. I got my undergraduate in EE and moved to the US to get a Master’s in Computer Science.
Sramana Mitra: Where did you do your EE? >>>
Sramana Mitra: We need to go from 2004 to 2015. In the context of what happened as you were growing within Europe, were you following the customer acquisition strategy using cold calling?
Katherine Kostereva: Yes, for outbound marketing and inbound marketing as well.
Sramana Mitra: Specifically, what marketing strategies worked for you that helped you generate the right leads? Is Russian language software a big deal for your customer base?
Katherine Kostereva: Our primary marketing channel was outbound campaigns. >>>