According to a report released last month by the Alliance for Audited Media (AAM), The Wall Street Journal retained its position as the leading newspaper in the country with circulation growing 12% over the year to 2.38 million for the six months ended March 2013. The New York Times became the second largest newspaper in the country, with circulation growing 18% to 1.87 million during the same period. Overall, newspaper readership in the country fell 0.7% over the year. But online readership continued to increase, with the number of people reading news online increasing to 19% of total subscribers compared with 14% a year ago.
Special book offer for all entrepreneurs who attend our 175th FREE online 1M/1M roundtable mentoring session on Thursday, May 23, 2013, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST! To celebrate our 175th roundtable, all attendees will be offered an e-book copy of “Positioning: How To Test, Validate, and Bring Your Idea To Market” by Sramana Mitra.
If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat. You can learn more here and register to pitch or attend here.
Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Sramana: Selling the first few instances of a new product is vastly different than building a sales organization that the market has validated and accepted. Could you talk about what is unique about the early sales process? You don’t have reference accounts, you are selling a new concept. What have you learned over the years?
Chris Cabrera: There are things that a sales person needs to do. When you are making the very first sales, those things are incredibly amplified. We always talk and train on the sales side that you need to have relationship selling. You need to be the trusted advisor into the company. When you are selling that first customer it is more important than ever. People believe you and trust you. >>>
Today’s roundtable had several entrepreneurs with promising businesses, including some already in revenue.
First, Cameron Kramlich from San Francisco, California, pitched Localvore, a concept for local artisans to be able to sell their merchandise to consumers who want to shop local. We discussed models for inventory (buying versus consignment), target segments (local versus tourists; the latter, in my opinion is unnecessary), logistics, etc.
Next, Rahul Sarasani from Hyderabad, India, pitched socioMD, a professional network for doctors to share information, discuss cases, etc. It is not clear to me whether doctors would, indeed, participate in such a network in India. For one thing, they are not the most tech savvy bunch, and definitely not early adopters of technology. This raises the question, how large is this opportunity?
In case you missed it, you can listen to the recording here.
Sramana Mitra: And what scale operations are these?
Harley Lippman: It will vary at the time of the work. It could be anywhere from a few hundred to about 1,000 people.
SM: So you are one of the companies doing this. How big is the onshore outsourcing market for IT services right now? >>>
Today’s 174th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, May 16, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.
Today’s 174th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, May 16, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!