Tapjoy is a mobile platform that helps monetize freemium apps. This discussion is an excellent overview of the dynamics of app monetization in the mobile world.
Sramana Mitra: Let’s start with some context. Tell us who you are. Give us a bit of background and introduce us to Tapjoy.
Steve Wadsworth: I’m the President and CEO of Tapjoy. We are a leading provider of lifetime value optimization solutions for mobile app publishers. What that means is that we provide a software platform to allow mobile app publishers to maximize the value of user’s engagement in their app.
Samar Singla has built an interesting Outsourced Product Development company by latching onto the trend of developing mobile marketplaces a la Uber for large and small customers. This interview is an exploration of the mobile marketplace trend based on his experience catering to a variety of customers.
Sramana Mitra: Tell us about Click-Labs. What do you do? How do you do what you do, and how do you differentiate from your competitors?
Samar Singla: We work with bigger companies between Fortune 500 and Fortune 100 for their innovation department on new products that they want to launch. We also work with entrepreneurs and help bring their ideas to market. We differentiate ourselves by focusing on some key areas and by trying to create IP in those areas that have delivered hardware with smaller time to market. For example, we focus a lot on sharing products such as Uber. We try to focus on niches and by that focus, we have quite a bit of IP.
Sramana Mitra: You have developed IP in certain types of niches and applications. You are able to re-use that IP and get your customer to a fast time to market turnaround time. >>>
Let’s take a look at the future of cloud-based collaboration with Avi Nowogrodski.
Sramana Mitra: Let’s start with some of your background as well as introducing Clarizen to our audience.
Avinoam Nowogrodski: I’m actually a second-timer. The first company I built in 1996 was a company named SmarTeam. It dealt with collaboration for bill of materials. I was the CEO of this company for 10 years. I sold it to Dassault Systems after three years of inception.
This interview explores how enterprises are using composite mobile apps that bring various cloud and mobile services together on a device.
Sramana Mitra: Yaacov, let’s introduce our audience to yourself as well as to Harmon.ie.
Yaacov Cohen: Thank you for having me, Sramana. My name is Yaacov Cohen and I’m the co-founder and CEO of Harmon.ie. I am a global entrepreneur. I grew up in France but I lived 25 years in Israel and 5 years in Silicon Valley. Harmon.ie is an enterprise mobile vendor and our mission is to define the business consumer experience in the mobile enterprise. >>>
Does government spying freak you out? Read how Koolspan can secure your mobile device.
Sramana Mitra: Gregg, let’s start with an introduction to Koolspan. What is Koolspan? How did Koolspan come about and what are you doing?
Gregg Smith: Koolspan has been around since 2003 and I took over the business in the fourth quarter of 2011. Koolspan is focused on providing high level of security to connected devices such as smartphones, laptops, or tablets. We provide a series of applications to ensure that our enterprise and government customers and even consumers can have secure communication through the connected-device ecosystem in a safe and efficient manner.
SAP plans to step-up business integration a notch further with an extension to SAP Jam that aims to deliver personalized information to enhance organizational productivity. Join us in this interview with SAP’s Senior VP and GM, Sameer Patel, as he gives us a blow-by-blow account on this new addition to its arsenal and other latest developments in the ERP landscape.
Benjamin Mestrallet is the founder and chief executive officer of eXo, a company that helps other companies connect their employees through social intranets, websites and dashboards. Benjamin started the eXo project in 2002 while still a student. He holds an advanced master’s degree in management science from the University of Paris IX Dauphine. In this interview he describes his journey with eXo, which started in France and has expanded to several other countries, and talks about the different facets of the open source industry.
Sramana Mitra: Benjamin, where are you from?
Benjamin Mestrallet: I am from France.
SM: Where did you grow up in France?
BM: I grew up in Africa, actually. >>>
Rahul Patel is the vice president of product marketing for wireless connectivity combos at Broadcom, where he has been working since 2002. He has a B. Tech. in electronics & communications engineering from the National Institute of Technology Warangal, an MS in computer science & engineering from Arizona State University, and an MBA in marketing & finance from Santa Clara University. He has more than 20 years of experience in the semiconductor and telecommunications industries. In this interview he talks about the Internet of Things and wearables, how these ideas and products will affect our daily lives, and how Broadcom enables designers and developers to be creative without having technical expertise in networking.
Sramana Mitra: Rahul, let’s start with a bit of background on your part of the Broadcom business. What are you doing, and what are your assumptions?
Rahul Patel: First of all, thank you for inviting me to this discussion. I am part of Broadcom’s Mobile/Wireless group. The company is divided into three large groups: Mobile/Wireless, Broadband/Communications, and ING (Infrastructure and Networking). Within the Mobile/Wireless group, there is the wireless connectivity organization, which is the largest and fastest growing business within Broadcom. I am part of that team, and I manage marketing and outbound customer activities and support, ranging from applications engineering to marketing and business development for wireless connectivity. >>>
Borge Hald is the chief executive officer of Medallia. Borge graduated from the University of Michigan’s Stephen M. Ross School of Business and the Stanford University Graduate School of Business. He previously worked for Procter & Gamble and the Boston Consulting Group in Stockholm, London, and Oslo. In this interview, he paints a picture of how social media insights drive customer engagement and how to leverage that with the Medallia mobile app. He also gives us a view into the future of this space and discusses open problems and opportunities for young entrepreneurs.
Sramana Mitra: Let’s start with background on Medallia. Our audience met Medallia a little while ago. Some catching up would be great. >>>
Jai Rawat is the founder and chief executive officer of ShopSocially, a company that offers a cloud-based social app platform. Jai has over 15 years of experience in the industry and has worked in the B2B and B2C spaces. He holds a degree in computer science from the Indian Institute of Technology, Kanpur, and a master in computer science from Iowa State University. In this interview he describes how ShopSocially helps retailers to drive more revenue by creating user generated content and recommendations for their products and post those on social platforms.
Sramana Mitra: Let´s start with a personal introduction as well as one of your company. What is the analysis that you did with the market to come up with what you are doing now?
Jai Rawat: My name is Jai Rawat. I have been in the Valley for a few years and did a few startups before this one. This is my fourth startup. The idea behind ShopSocially came about towards the end of 2009. The original idea was to create a community where you could connect with your friends and look for recommendations for anything you may want to buy. What we realized is that currently people rely a lot on friends ‘opinions. If I am looking for a school for my kids, or if I am looking to buy a camera, I ask my friends for opinions. Most of these exchanges would happen over the phone, e-mails or face to face. But that knowledge gets lost after the conversation happens. Nobody else benefits from that. >>>
Asher Delug is the chief executive officer of Airpush, a company that was named the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards. The company currently runs more than 10,000 live ads on more than 110,000 apps and counts with a network of more than 5,000 advertisers. In this interview, Asher describes Airpush’s unique ad formats and gives us interesting insights into trends in the mobile ad space and future opportunities for entrepreneurs.
Sramana Mitra: Asher, let’s start with giving our audience some context about you as well as about Airpush. >>>
Lori Sylvia is the executive vice president of marketing at RedBend Software. Lori has more than 20 years of experience in marketing and is specialized in mobile, networking and telecommunications, having worked for General Dynamics and in several venture-backed startups like Indus River Networks. In this interview she addresses RedBend’s software management capabilities – provided to enterprise customers by the company’s own platform – and gives us insights into opportunities and the future of the mobile device space.
Sramana Mitra: Lori, let’s start with some context about RedBend and also about you. >>>
Daphne Kwon is the chief executive officer of Expo TV, a free-to-join community where consumers post “videoopinions” about products and services they acquired. Daphne studied at Harvard Business School and was a financial analyst at Morgan Stanley, senior analyst at The Walt Disney Company, and CFO at Oxygen network, among other positions. In this interview she talks about Expo TV’s unique view on user-generated content and how it affects or can affect content marketing for brands and retailers.
Sramana Mitra: Daphne, let’s start with some background about yourself as well as Expo. What have you been up to until now and what is Expo? >>>
Steven Levy is the chief executive officer at Verivo Software. Prior to accepting his current position of CEO in 2010, Levy served as a member of the Verivo Software’s board of directors. As CEO, he has led the company in dramatic growth, increased product investment, and expanded the reach of sales through his ability to create new revenue models, extend the company’s business offerings, and identify new market expansion opportunities. Verivo’s software is about helping customers accelerate their business results. Its product, Verivo Akula – an enterprise mobile app platform – helps to simplify the complexities associated with building, securing, and managing enterprise mobile apps. >>>
Alex Bratton is the chief executive officer of Lextech, a company that creates custom mobile apps for organizations to optimize their workflows. Alex has a BS in computer engineering from the University of Illinois at Urbana-Champaign. He founded and lead several successful companies in the past, including EmailRx, The Net Squad, and WebRPG. In this interview he provides several use cases of how Lextech adds value to businesses and their processes by designing customized mobile apps, and he gives us his views on the mobile app space and what entrepreneurs should be focusing on to be successful.
Sramana Mitra: Alex, let’s start with introducing Lextech to our audience as well as giving them some of your background. >>>