Influencer marketing and Content marketing are both big pillars of new media marketing. This discussion delves into those fields.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to IZEA.
Ted Murphy: I’m the Founder and CEO of IZEA. IZEA operates an online marketplace that connects creators – everything from journalists to bloggers – with brands for both sponsorships and content opportunities. One half of our business is helping brands produce content that may live on their blog or YouTube channel. The other half is amplifying content through the use of influencers. >>>
Sramana Mitra: Let’s start with introducing our audience to Motus as well as yourself.
Craig Powell: I’m the President and CEO of Motus. Motus is a company that serves mobile workers who drive for work. In that, we have the most accurate mobile enterprise solution for fairly and accurately reimbursing employees who drive more than 3,000 miles for work. We’ve been in existence since the early 2000’s and underwent a rebranding in 2013, which was the time I arrived with several other senior leaders.
Sramana Mitra: Tell us a bit about how this works. What is the usage model? Architecturally, how is this structured?
Craig Powell: We service both large and small companies that have large distributed sales forces that drive non-specialty vehicles for work. What I mean by non- >>>
Mobile devices, especially smartphones, are growing their footprints at an unprecedented scale. Alongside, the mobile app proliferation is gaining tremendous adoption. At the same time, social media is profoundly changing all aspects of business and social communication. The following industry leaders guide us through the developments in Mobile and Social, as well as offer suggestions for new venture opportunities.
This conversation highlights how businesses overlay mobile virtual networks on top of wireless carrier networks for specific use cases.
Sramana Mitra: Let’s start with some introduction to yourself as well as DataXoom and introduce our audience to the context of this call.
Rob Chamberlin: I’m the Co-Founder and Chief Revenue Officer of DataXoom. We’re a multi-carrier, data-centric MVNO (Mobile Virtual Network Operator). We have wholesale partnerships with three of the largest four US wireless carriers. We target and work wth business customers only, and connect those customers to the mobile Internet. At a high level, our value proposition is a single platform from which to manage your wireless users across carriers with one bill to control all of that in terms that are quite business friendly.
Sramana Mitra: Let’s understand this in a bit more detail. You said you are catering to business customers who are creating these Mobile Virtual Networks. What are the use cases? Why are they doing that? >>>
This discussion delves into the depths of what can be tracked and what is being tracked in maximising the impact of mobile apps in industries like travel and hospitality, retail, gaming, etc. It’s a very good view into predictive and analytics-based targeting, real-time actions based on specific business goals, and the related domain. Very interesting conversation!
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Swrve.
Christopher Dean: I’m the CEO of Swrve. Swrve is a mobile engagement platform based in San Francisco with offices around the world. We deliver everything that a brand needs to be successful on a mobile app. As the world is transforming and moving to more and more mobile experiences, brands need to >>>
Mozu is a line of business within Volusion, one of the key small business e-commerce platforms that we have covered extensively in the past. Mozu caters to mid-market retailers. Jason discusses the trends he is seeing in that space.
Sramana Mitra: Let’s start by introducing our audience to Mozu and yourself for some context.
Jason Wallis: Mozu is a modern commerce platform that has entered the market a couple of years ago. We’re a cloud platform designed to streamline and simplify the process of retailers adequately serving commerce needs that their consumers expect. We’re the first platform to be built since the mobile revolution was brought on by modern smartphone platforms. I’m the CTO of Mozu. I have been with Mozu since its inception and since we started on this journey to bring this platform to retailers. >>>
This discussion delves into location based mobile advertising optimization, an emerging arena that will likely grow substantially.
Sramana Mitra: Let’s start by introducing our audience to Moasis and yourself.
Ryan Golden: I’m the co-founder and CEO of Moasis. We provide in-flight location optimization. We discover location opportunities for brand marketers and ad agencies at scale and what we do is we continuously optimize by adjusting the content and ads within location, based on results to increase effectiveness. We believe location is a critical layer in bringing context and relevancy to real time.
Sramana Mitra: Fantastic. Let’s double-click down on customers. What customer segment are you after? >>>
Image and video analytics are at the frontier of mobile and social interactions currently. Read on to understand the use cases and open problems.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Crimson Hexagon.
Stephanie Newby: I’m the CEO of Crimson Hexagon. We are a big data, social media analytics company. We actually have a market leadership position in our market, which is very exciting. The reason is we have three things that’s very compelling from a customer’s point of view. Number one we have a huge base of data set of over 800 billion posted social media data since we started in this business, which was in 2008.
What that enables our customers to do is mine all of this data to get insight from consumers about what they’re talking about whether it’s a brand, or a customer service issue. Secondly, we have very deep data science that is patented and protected and therefore, we have aspects of our technology that enables customers to have the flexibility to ask any question of social media. It could be, “What are people saying about last year’s Super Bowl campaign?” >>>
Sales empowerment tools are getting richer by the day. This discussion explores the trends.
Sramana Mitra: Let’s start with introducing our audience to yourself and ScrollMotion.
Josh Koppel: I’m the Founder and Chief Creative Officer of ScrollMotion. ScrollMotion is a platform that lets any company create highly interactive content on an iPad for things like sales, training, and communications.
Sramana Mitra: What’s special about the platform?
Josh Koppel: In the past, it’s been very hard for companies to take advantage of the power of the iPad for sales in a truly revolutionary way. People have been able to move around flat content and maybe open up some PDFs and PowerPoint but have never really able to delve into the experience of touch. That, to us, is truly transformative and truly revolutionary in terms of talking and having a conversation with somebody. >>>
Mobile devices, especially smartphones, are growing their footprints at an unprecedented scale. Alongside, the mobile app proliferation is gaining tremendous adoption. Mike discusses testing challenges against the backdrop.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as the company.
Mike Ryan: I’m the CTO at Mobile Labs. Mobile Labs is an aspirational name because we wanted to think about all aspects of mobile application development and testing. We started in 2011. I’ve been here for about three and a half years now. Prior to this, I worked for a software emulation company in California for about nine years. >>>
Qstream uses insights on how the human brain learns to power sales empowerment and training. It’s an interesting concept that could be applied to many other use cases, and it seems like a ripe arena for entrepreneurial experimentation.
Sramana Mitra: Let’s start with introducing our audience to you as well as Qstream.
Duncan Lennox: I’m the co-founder and CEO of Qstream. Qstream is a spin-off from Harvard Medical School. We provide, what we call, a sales performance platform to help organizations manage and improve the capability of their sales force.
Sramana Mitra: Give us a bit more color on this value proposition. Double-click down on some of your customers and tell us how, specifically, are they using your product. >>>
Social media is dramatically changing sales and marketing. In this interview, we double-click down on the insurance and financial advisory sales functions. Clara Shih guides us through the developments in this field, as well as offers suggestions for new venture opportunities.
Sramana Mitra: Let’s start with introducing our audience to you as well as to Hearsay Social.
Clara Shih: I’m the CEO and Founder of Hearsay Social. We’re a 200-person enterprise software company based in San Francisco with offices across North America, Europe, and Asia.
Sramana Mitra: What is Hearsay’s primary business?
Enterprise Mobility is a major trend. Here, we catch up with Tom Hogan, CEO of Kony, a leader in the space.
Sramana Mitra: Tell us about yourself as well as Kony.
Tom Hogan: I’ll be brief with myself. I’ve been in the industry for 33 years in all. This is the smallest organization I’ve been associated with, but arguably the most exciting from a growth and potential relevance to change the landscape of the industry. I’ve spent a little over 17 years at IBM. That was my first job out of college. I spent some time at Siebel Systems in the heyday of CRM and had the opportunity to be the CEO of Vignette, which back in the late 90s was the global leader in the whole movement from classic brick-and-mortar to the Internet. Then I spent five >>>
Tapjoy is a mobile platform that helps monetize freemium apps. This discussion is an excellent overview of the dynamics of app monetization in the mobile world.
Sramana Mitra: Let’s start with some context. Tell us who you are. Give us a bit of background and introduce us to Tapjoy.
Steve Wadsworth: I’m the President and CEO of Tapjoy. We are a leading provider of lifetime value optimization solutions for mobile app publishers. What that means is that we provide a software platform to allow mobile app publishers to maximize the value of user’s engagement in their app.
Samar Singla has built an interesting Outsourced Product Development company by latching onto the trend of developing mobile marketplaces a la Uber for large and small customers. This interview is an exploration of the mobile marketplace trend based on his experience catering to a variety of customers.
Sramana Mitra: Tell us about Click-Labs. What do you do? How do you do what you do, and how do you differentiate from your competitors?
Samar Singla: We work with bigger companies between Fortune 500 and Fortune 100 for their innovation department on new products that they want to launch. We also work with entrepreneurs and help bring their ideas to market. We differentiate ourselves by focusing on some key areas and by trying to create IP in those areas that have delivered hardware with smaller time to market. For example, we focus a lot on sharing products such as Uber. We try to focus on niches and by that focus, we have quite a bit of IP.
Sramana Mitra: You have developed IP in certain types of niches and applications. You are able to re-use that IP and get your customer to a fast time to market turnaround time. >>>