In Entrepreneur Journeys, Volume 4 - Innovation: Need of the Hour, entrepreneur and strategy consultant Sramana Mitra offers readers a multitude of ways to transform innovation into market-leading businesses.
As in the previous volumes, she leads specific discussions on bootstrapping and shoestring innovation, which remain the most successful ways to circumvent early-stage funding challenges in order to maintain freedom and control. She turns to innovators in such fields as healthcare and cryptography, gleaning how they found pragmatic and profitable solutions using practical methodologies, such as consulting on intellectual property to generate cash flow. One thing is certain—the carnage of the world financial crisis can be cleaned up only through innovation and polished by innovative entrepreneurs.
As you navigate your company through the entrepreneurship waters, this series continues to map the course of your success.
“Mitra’s latest book offers a window into the zest for creation and dogged perseverance at the core of so many successful startups. It lays out some ideas for putting unemployed engineers back to work, and it is a worthwhile read for savvy innovators who are considering going into business with their own big ideas.”
-ForeWord Clarion Reviews
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