We’ve discussed the vertical cloud trend in previous interviews. This discussion highlights the same trend, but from an entirely different point of view.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Sunera.
Ravi Reddy: Sunera Technologies is uniquely positioned in the way that we are helping organisations in digitalization of information technology and digitalization of business. A large number of our solutions and platforms are built on cloud for one to automate, predict IT applications and IT systems such that organisations can drive more productivity from their investments in IT and invest more in creating new business models that are evolving through digitalisation. That’s the core of Sunera.
Sramana Mitra: You need to walk us through some customer use cases. Tell us what kinds of customers you work with and walk us through how you add value to that process.
Ravi Reddy: Let me give you examples of digitalization of IT. In IT, 40% of the cost that goes in is to test applications, new enhancements, new patches, and new updates. Testing of these enhancements has no business value. It’s actually a distraction for the users from their core business activity.What we have done is automate and redirect the 40% of IT money going into testing towards new digital technologies – what we call SMAC IT.
Organisations have minimal understanding of how Big Data works and how IoT works. When these new applications are getting adopted, organisations in IT do not have capabilities. If you look at an example of a large gaming company in LA called ActiVision, their IT footprint has both on-premise and on-cloud applications. IT organisation in hybrid environment is traditionally very well aware of how to run an on-premise Oracle application. They have adopted Salesforce and Oracle. They don’t have in-house technology knowledge of how to push updates and new patches in cloud applications.
We built a platform called CloudTestr. CloudTestr basically eliminates scripting and the need for IT to have testers to test any patch going into these applications. It basically enables the end user to test when they want and how much they want without any dependency on IT folks. ActiVision is a great example and they have only increased the footprint of adoption because that has enabled them to increase the velocity of new initiatives.
Sramana Mitra: Can I ask you a slightly different question springing off what you just told me? When you started working with ActiVision, what was the entry point into that customer? What did you go in with? How did you get into that account?
Where I’m going with this is trying to understand the positioning of your company. What you started by saying is vague. If I were at the receiving end of that as a customer, I wouldn’t understand what you’re talking about. I’m trying to now come down to the rubber-meets-the-road level and understand how you actually get into customer accounts. That will help me understand better, specifically, what is it that you are doing.
Ravi Reddy: We have two entry points. One is the line of business entry point. The second entry point is IT. As I introduced our organisation, I mentioned digitalization of IT and digitalization of business. Since you asked me specifically about ActiVision, the entry point here is through IT. The specific value proposition that we took to ActiVision is we are the only organisation in the world which has a testing platform as a service, which is a subscription model. You don’t have to buy any software and we can enable your business users to test the Oracle applications both under your Oracle EBS as well as your Oracle cloud applications. We can automate your entire testing. In the ActiVision case, there is nobody else who has a testing platform for cloud applications today.