categories

HOT TOPICS

Subscribe to our Feed

Billion Dollar Unicorns: RetailMeNot Worries About Mobile Monetization

Posted on Tuesday, Mar 31st 2015

According to research firm Statista, 16 billion digital coupons were redeemed worldwide in 2014. That number is projected to grow to 31 billion coupons by the year 2019 driven by increased mobile device usage. Billion Dollar Unicorn company RetailMeNot is a big player in this market.

RetailMeNot’s Financials

Austin, Texas-based RetailMeNot (Nasdaq: SALE) was founded in 2006 as Smallponds Inc. Soon, Smallponds acquired several small companies including Australian coupon site RetailMeNot for $100 million. In 2010, they in turn were acquired by coupon aggregator WhaleShark Media, which renamed itself as RetailMeNot.

RetailMeNot earns revenues both through advertising and commissions from sales made on retail sites accessed from their website. They have seen strong revenue growth with revenues growing $16.9 million in 2010 to $144.7 million in 2012. They have been profitable since 2010 when they earned $2.3 million in profits. Earnings improved to $26 million in 2012.

Recently reported revenues for Q4 2014 grew 11% over the year to $87.4 million. They ended the quarter with an EPS of $0.43. The market was looking for revenues of $86.1 million and an EPS of $0.32.

Total visits for the year 2014 increased 24% to 697.1 million. RetailMeNot also has a following for their email service. Their subscriber base has increased 105% to 35.1 million.

Growth was driven by the mobile segment where revenues grew 90% to $22.2 million and accounted for nearly a quarter of the revenues. International revenues are growing slowly and recorded a 7% growth to $17.5 million. Monthly mobile unique visitors grew 78% totaling 21.2 million.

For the year, RetailMeNot’s revenues grew 26% to $264.7 million with mobile revenues growing 102% to $53.8 million. They ended the year with an EPS of $1.03.

For the current quarter, RetailMeNot expects revenues of $57 million-$60 million and an adjusted EBITDA of $14 million-$16 million. They fell short of the Street’s forecast of revenues of $67.5 million and an adjusted EBITDA of $21.5 million. RetailMeNot expects to end the current year with revenues of $275 million-$285 million and an adjusted EBITDA of $92 million-$100 million. The Street had forecast revenues of $305 million and an adjusted EBITDA of $104 million for the year.

RetailMeNot was largely venture funded till 2013. They had raised $300 million in funding from investors that include Austin Ventures, Norwest Venture Partners, Adams Street Partners, Google Ventures, Institutional Venture Partners, and J.P. Morgan. In July 2013 they raised $191 million in an IPO by selling 9.09 million shares at $21 each. The company was valued at $1.5 billion at the time of their IPO. But the recent outlook has hurt their valuation.

RetailMeNot’s Growth Plan

The disappointing outlook was attributed to RetailMeNot’s weakening monetization capabilities. According to analysts, RetailMeNot’s desktop monetization has peaked and mobile monetization is a concern. They believe that RetailMeNot’s mobile monetization is about 20%-25% of the level of their desktop monetization.

With desktop traffic projected to decline during the year, RetailMeNot will have to look at alternate ways to keep increasing traffic. As part of this focus, they tied up with OnStar earlier this year. OnStar is among the leading providers of connected safety, security, and mobility solutions and provides services such as automatic crash response, stolen vehicle assistance, remote door unlock, turn-by-turn navigation, vehicle diagnostics, and hands-free calling. As part of the agreement, RetailMeNot will integrate their complete range of digital offers into OnStar’s new commerce and engagement platform OnStar AtYourService. The move will enable OnStar customers to quickly find sales, coupons, and other deals at nearby stores and restaurants.

Additionally, RetailMeNot is also working on several technical changes to improve mobile monetization. For instance, a RetailMeNot study has found that several users use coupon codes from their mobile phones while making purchases from their desktops, and thus RetailMeNot does not get the credit for sales made through the desktop. RetailMeNot plans to improve coding to be able to capture these lost revenues. They are also increasing their sales force by 50% this year to increase mobile revenue.

But the market is not very pleased. Their stock is trading at $17.83 with a market capitalization of $968.12 million. It touched a high of $35.74 in April last year.

 

More investigation and analysis of Unicorn companies can be found in my latest Entrepreneur Journeys book, Billion Dollar Unicorns. Unicorns will also be discussed with some special guests during our 1M/1M Roundtable programs over the next few weeks. To be a part of the conversation, please register here. The term Unicorn was coined in a TechCrunch article by Aileen Lee of Cowboy Ventures.

This segment is a part in the series : Billion Dollar Unicorns


. How Marketo Is Faring In The Public Market
. Workday's Ramp to Multi-Billion Valuation
. Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 1)
. ServiceNow's Expanding Market Opportunity
. Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 2)
. Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 3)
. Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 4)
. Tableau's Valuation Increases to $6 Billion
. A Rare Media Venture Called Vice
. Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 5)
. Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 6)
. Gaurav Dhillon, Founder of Informatica and SnapLogic (Part 7)
. Will Box Implode Post IPO?
. Net-a-Porter Cracks The Luxury Fashion Market
. Outbrain Prepares for an IPO
. Palantir's Skyrocketing Valuation May Be Justified
. Online Education Player Lynda.com
. Pluralsight's Impressive Rise
. Snapchat Explores Revenue Generating Options
. Analysts Project Revenue for Pinterest
. The Market Awaits Etsy's IPO
. Taboola's Content Marketing Growth
. Egnyte Eyes IPO in 18 Months
. Web 3.0 and E-Commerce Investment Thesis of 3 VCs
. Cleversafe's Unique IP Strategy
. Cloud Investment Thesis of 5 VCs
. GoDaddy Shying Away from IPO, Yet Again
. Can Square Sustain Its Valuation?
. Zulily Tumbles
. MuleSoft Will Be Joining Soon
. Bootstrap First, Raise Money Later
. ShopClues in India Shows Unicorn Characteristics
. What Have You Learned?
. ASOS Shines From London
. Xiaomi Overtakes Samsung in China
. eClinicalWorks Bootstraps With A Paycheck
. Strategies From 5 Entrepreneurs
. Lending Club Focuses on Growth Post IPO
. Slack Speeds Its Way To The Mark
. Eventbrite Shies Away from an IPO
. Meituan Leads China's Group Buying Market
. Gilt Groupe Delays IPO
. Veeam Wants To Stay Private
. Nextdoor's Valuation Skyrocketing With No Sign of Revenues
. Stripe Exploring Tie-Ups for Growth
. HubSpot Sustains Solid Growth Post IPO
. Shazam Makes it to the Club
. OnDeck Scoring in Small Businesses Instant Loans
. Fat Startup Adaptive Insights Leading in Cloud CPM
. Cloudera Leverages Open-Source Hadoop to Create a Multi-Billion Dollar Business
. Evernote Cracks the Freemium Model
. Rocket Fuel Crashes on Results
. MongoDB Rises High on NoSQL Databases
. Shopify Preparing for an IPO
. JustFab Getting Ready for an IPO
. Kabam to Stay Private?
. Adyen Bootstraps to Multi-Billion Valuations
. RetailMeNot Worries About Mobile Monetization
. Elance-oDesk Taking on the Freelance World
. Farfetch Connecting Designers with Consumers
. The Impressive Story of Airpush
. athenahealth Enters the EHR Market
. Privalia Dominates the Latin America Markets
. Niche E-Commerce Works for Fanatics
. Powa Puts London on the Map
. RealReal Shows How to Consign Luxury Products
. Vancl On A Roller Coaster Ride
. Didi Dache is China's Uber
. Dafiti Leading E-Commerce in Latin America
. ServiceNow Expands Addressable Market
. Flipboard Focuses on Monetization
. Hootsuite Eyes an IPO
. GoodData Riding High on Big Data Analytics Market Growth
. Cheetah Mobile Part Of Chinese Contingent
. Hortonworks Needs To Deliver Results
. Clarabridge Wins by Analyzing Customer Sentiment
. Tableau Continues its Precise Execution
. Will Cloudera Sustain $5 Billion Valuation Post IPO?
. Freshdesk is a Prospect
. InMobi Wants to IPO in India
. Zendesk Targets the Live Chat Market
. New Relic Getting Ready to Battle with Microsoft
. Twilio is Revolutionizing Telecommunications
. Funding Circle is UK's Latest Entry to the Club
. Luxury Retailer Moda Operandi on the Club's Runway
. Splunk is Now Targeting the SMB Segment
. Capital-Efficient StartApp Is A Prospect
. AppNexus In The IPO 2015 Pipeline
. Druva Poised to Produce an Indian Unicorn
. MapR Readies IPO
. Lookout Getting Ready for an IPO
. Anaplan Gets Ready to Enter the Club
. Blue Apron Simplifies DIY Gourmet Cooking
. GoFundMe Bootstraps till the Half-Way Point
. Containers Gives Docker Entry into the Club
. Can Kaltura Be A Public Unicorn?
. The Ride-Sharing Industry Continues to Deliver Unjustifiable Valuations
. MarkLogic Making Waves in Enterprise NoSQL
. CloudFlare Offers Website Security over the Cloud
. Mixpanel Provides Advanced Analytics for SMBs
. Spotify Gearing up to Face Apple Music
. Auction.com in Expansion Mode
. Nutanix Gives VMWare Tough Competition
. Houzz Bootstraps in a Niche Space to Join the Club
. Rapid7 Delivers a Successful IPO
. Coinbase Tries To Capitalize on BitCoins
. Expect Acquisitions From ServiceNow
. Zendesk and Freshdesk in Expansion Mode
. Zulily Attempts to Make a Turnaround
. Etsy Continues to Fumble
. Lufax May be Risky, But Valuations Remain Lofty
. Will IBM Acquire FireEye?
. Mode Media Takes on Video Streaming
. New Relic Moves Deeper into Enterprise
. Delivery Hero Gets Multi-Billion Dollar Valuation for Food Delivery
. Splunk Beefs Up Cyber Security
. Garena Secures Singapore's Entry to the Club
. Dianping is Thriving in China with its Local Reviews Business
. Box Struggles in its Public Avatar
. Coupang Raises the Banner for South Korea
. InsideSales.com Bootstraps First, Raises Money Later
. Pinterest Eyes E-Commerce
. Klarna Takes the Risk out of E-Commerce
. VNG Grows While Remaining Focused on Vietnam
. Good, Bad and Ugly
. Sprinklr Rolls up Social Media Management Software Before IPO
. ContextLogic Marries Wish Lists to Vendors
. Beepi Disintermediates Used Car Dealerships
. Snapchat Experiments With Revenues
. Tanium Simplifies Cyber Security
. Avant is Revolutionizing Consumer Credit
. Adyen is on a Roll
. Apttus Ready for IPO
. ZScaler Takes Security to the Cloud
. Bullhorn is in the Making
. Sogou a Unicorn, But Yet to Find its Mojo
. Evernote Trying to Recover Lost Ground
. Modernizing Medicine Is A Prospect
. Instacart Looks Shaky
. Mogujie's E-Commerce Pivot Pays Off
. Zalando Takes the Lead in European Etail
. BlaBlaCar Expands Internationally with Acquisitions
. Square Files for IPO Below Last Round of Financing
. Secretive Infinidat Makes its Way to the Club
. FanDuel Creates a Billion Dollar Company out of Fantasy Sports
. Kabbage Latest Unicorn in Slowing Online Lending Sector
. Atlassian Now Prepping for a US Listing
. Match.com Looking to Court the Stock Market Now
. Ele.Me Shows Online-2-Offline Works
. Alteryx is a Prospect
. Machine Zone Translates Multi-Player Games to Multi-Billion Valuation
. ZocDoc Should Be Able To Withstand Public Market Scrutiny
. Thumbtack Joins the Ranks
. Beibei the Baby of the Club
. Online Lender SoFi Puts Off IPO Plans
. Warby Parker Joins the Club
. DraftKings Looks Worried as Fantasy Sports Come Under Scrutiny
. Tujia Offers Vacation Rentals in China
. Hortonworks Struggles to Stay in the Club
. Atlassian, A Legitimate One, Delivers A Great IPO
. Reconsider Your Aspirations
. Will Docker Sustain?
. Veeva Delivers Strong Fundamentals
. OfferUp Still Needs to Figure out Revenue Model
. Mozido Delivers Mobile Payment to Non-Banking Customers
. SimpliVity a Prospect
. WePiao Succeeds in Online Ticketing in China
. Uptake Joins the Club
. For Magic Leap, Unicorn Status No Longer Virtual
. Udacity Leans on Industry Giants for Monetization
. ForeScout Does Not Want To Go Public Yet
. ShopClues Joins the Club
. Age of Learning Monetizing in Educational Apps
. Square Post Its IPO
. Decolar is the Latin American Entry to the Club
. Japan's Mercari Joins the Club
. Yello Mobile Acquires its Way into the Club
. TutorGroup Enters the Club
. Souq.com the Middle East Entry to the Club
. WeWork Riding the Sharing Economy Wave
. Moderna Therapeutics A Promising, Unproven Bet
. GitHub Faces Growing Pains
. Africa Internet Group the First African Entry to the Club
. Paytm Plans Rapid Expansion
. Oscar Plans to Expand Its Network
. Razer Leads the Gaming Accessory Market
. GuaHao Targets China's Healthcare
. AUTO1 Group Plans International Expansion
. TransferWise Makes Money Transfer Simpler and Cheaper
. Ping An Good Doctor Is Largest Chinese Healthcare Unicorn
. MindMaze Channels Virtual Reality into Healing
. Driverless Car Startup Zoox Joins The Club
. Cylance Uses Machine Learning as Cyber Security Tool
. SMS Assist Brings a Lackluster Industry to the Club
. Unity Technologies a Strong VR Gaming Bet
. Square Eyeing Large Sellers
. Airbnb Continues to Soar
. Xiaohongshu Leverages Social Commerce to Join the Club
. iCarbonX Wants to Create a Digital You
. Liepin, China's Homegrown Recruitment Platform
. Hike is the Latest Entrant from India
. Go-Jek Hails its Way into the Club
. Quanergy Rides Into the Club
. Aiwujiwu Rides High on Chinese Real Estate Sector
. Zeta Interactive Counts on Inorganic Growth
. Line Delivers a Successful IPO
. Grab from Singapore is the Next Big One
. Didi Chuxing Monopolizing Chinese Ride-Sharing Market?
. Blippar Bets on Its Visual Browser
. Two Years Post the IPO, Globant Continues to Soar
. Nutanix Delivers a Strong Performance in the First Week of Listing
. Coupa Has a Successful IPO
. Online-to-Offline Focus Helps Huimin Enter the Club
. Real Estate Platform Compass Joins the Club
. LeSports Cashes in on Niche Video Streaming
. Flipkart's Valuation Bodes Unsteady Future
. Russian Avito Gearing up to go Public
. Guazi Leading the Chinese Online Used Car Market
. Slack Delays IPO to Next Year
. Sprinklr Acquiring to take on Big Brands
. Infor Accumulates ERP Providers to Build an Empire
. Royole Corporation Flexes its Way into the Club
. Rong360.com Joins the Club
. Stripe’s Skyrocketing Valuation
. Hulu Gears up to Stream Cable
. Nutanix Delivers Upbeat Performance, Stock Still Down
. Procore Joins the Club
. JetSmarter Flies Into the Club
. Opendoor Labs Opens the Door to the Club
. Neo Technology Takes Databases to the Next Level
. Kabam Struggles to Stay Alive
. Careem is the Latest Middle East Unicorn
. Huochebang is the Uber of Trucks in China
. SimpliVity Exits in HPE's Arms
. Kendra Scott Shows that Women CAN Build Unicorns
. Zhihu Imitates Quora to Build a Valuation Without Revenue Company
. Putting Flipkart's Struggles in Perspective
. BlackLine Continues to Grow Post IPO
. Global Switch Wants to be Leader in Data Centers
. AppDynamics Sold Before IPO

Hacker News
() Comments

Featured Videos