Advertising on Facebook is complicated. You can spend tons of money getting ‘Likes’ without making any sales. Smocked Auctions is very smart about actually ‘selling’ on Facebook. Much to learn!
Sramana: Amy and Nicole, I would like to start by talking a bit about your personal journeys. Where are you from? What circumstances were you raised under?
Amy Laws: I was raised in a small town in Mississippi. My father was a physician in the town of 10,000 people. My parents always stressed the importance of education. They always told me that my education would be the one thing that nobody could ever take away from me. I think that was very important to me while growing up.
My mother passed away from cancer when I was 16. I have one older sister. I would say that we had a very traditional upbringing. I went to the University of Mississippi. After a brief stop in Nashville, I moved to Dallas in 2002. I worked as the head of sales and marketing for a computer consulting firm, which was wonderful. I had an amazing mentor there who had her own small business that she had started. I learned a tremendous amount from her about what it takes to work in a small business and build it from the ground up.
I met Nicole in Dallas in 2008 after the birth of our first boys. We met at a stroller fitness class because we were both trying to get back in shape after having our first children. We struck up a friendship.
Nicole Brewer: I am originally from Dallas. I have a very close family. I have a sister who is eight years younger than I am. I went to SMU for College. My father was an attorney and my mother was a reading specialist although my mother quit working after my sister was born. Both of my parents are go-getters. They are very hard working and very family oriented.
After college I worked for a non-profit here in Dallas. I worked with their corporate sales clients. After I got married, I started working for a women’s clothing company that did trunk shows in homes. After that, in January of 2008, my son Charles was born. In July of 2008, Amy and I met. We both had little boys who were three months apart and we became great friends. We were friends for about two years before we started the business. In between that time, we both had little girls.
When people ask me when I had the moment that changed my life I tell them that it was when I had my son because I learned that I could love someone more than I ever thought was possible. It was also the reason that I met Amy. Our friendship has changed both of our lives.