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Trend Spotting: Entrepreneurship Inside Corporations

Posted on Thursday, Feb 13th 2014

There is a real trend developing right now of corporations becoming crucibles of innovation and entrepreneurship in a systematic way. In this post, I will discuss four specific sub-categories of this trend that we’re seeing, and for all practical purposes, participating in.

Intrapreneurship Incubation

Corporations have come to realize that there are numerous great ideas buried inside their ranks, and are putting in place processes to help those bubble up and get developed. The most common form this process takes is a call for ideas, followed by various types of incubation of some or all those ideas. Those ideas that look compelling after a few months of incubation go up to a management committee / innovation council for evaluation. A subset of these are given additional resources to be developed further. Through our 1M/1M Incubator-in-a-Box program, we’re involved with a number of these projects at major corporations, and see hundreds of millions of dollars of revenue opportunities get unlocked. Corporations with Intrapreneruship programs in place include Oracle, HP, Intuit, Computer Associates, etc.

Platform Eco-System Incubation

We’ve been highlighting the platform eco-system trend for a while. Recently, The Economist did a story on the trend as well. Bottom line, many major platforms have now developed within corporations like Apple, Google, Salesforce.com, Amazon, SAP, Microsoft, etc. and the most widely practiced form of entrepreneurship currently in vogue is to build something on top a platform. Again, our Incubator-in-a-Box for Platform Vendors has exposed us to several of these eco-systems where we’re incubating businesses built on top of a major platform. [Example: The 1M/1M Deal Radar 2013: Approyo] In our conversations with people running these eco-systems, we have learned that motivations vary. Some platforms charge a royalty fee to the developers, and the motivation for incubation is to grow the revenue base. Some others are looking for differentiated apps for their platforms that would make it attractive for customers to adopt the platform itself. The latter is particularly true for the mobile phone eco-systems.

Corporate Venture Capital

Corporate venture capital has been around for a long time, and at different points in history, their popularity has ebbed and flowed. At the moment, corporate venture capital is rather popular, with everyone from Google, Microsoft, Nokia, SAP, EMC, and many others running their own funds.

Bootstrapping with a Paycheck

The last trend has also been around for a long time, but is, perhaps, particularly hot right now because entrepreneurship has becomes so hot these days: getting a company off the ground while working a full-time job. We’ve seen numerous companies get launched and gain traction in this mode. Some examples: Itai Sadan launched Dudamobile while still at SAP; the founders of DataStax not only started while inside Rackspace, but got Rackspace to extend a small seed investment. In geographies like India where the seed capital eco-system is terribly weak, many startups have seen the light of day because their founders managed to keep their jobs while getting them started. Phani Sama launched redBus while working at Texas Instruments;  Sangeeta Banerjee got ApartmentADDA going with her husband while working at SAP. As a matter of fact, the latter highlights yet another trend, where an entrepreneur couple starts a company, one of them keeps a job while the other works full-time on the new venture, and once things start to roll, the second founder quits his or her job and joins the startup full-time. We have numerous companies in our portfolio who are bootstrapping in this mode.

Predictions

All of these are healthy trends that keep creativity flowing across the  system. My prediction would be that corporations are going to invest more in both nurturing their intrapreneurs and the entrepreneurs building on top of their platforms, and over the next couple of years, corporate incubation will become a substantial contributor to innovation in general. In parallel, bootstrapping with a paycheck will also grow as a tried and true mechanism to get businesses off the ground.

This segment is a part in the series : Trend Spotting

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