Roundtable Recap: December 2 – Niche Marketplace Businesses Can Be Interesting

During this week’s roundtable, one of the questions that I answered was about the One Million by One Million program’s plans around supporting social enterprises. Well, 1M/1M is focused on helping businesses generate $1M in annual revenue, whatever be the nature of the business. We see a lot of businesses that can be characterized as social enterprises, ranging from education to rural development businesses. But our goal is to make sure that these businesses are sustainable, have customers, revenues, and profits. We do not and will not have any particular focus on non-profits that are dependent upon funding from charities. While there may be initial grants that launch businesses and get them off the ground, philosophically, we believe that a model of self-sustaining development is the key to a stable global economic system.

Now, as for today’s entrepreneurs, first up today was Hardika Shah presenting Mesoloan, a small enterprise loan program for Indian entrepreneurs in the $2,000-$20,000 loan size bracket. This is a segment that is well beyond traditional micro-finance, but also somewhat below the scope of the regular financial institutions. Hardika intends to build a financial institution focused on this segment with financing from social entrepreneurship oriented venture funds like Unitus.

It turns out that in my Vision India 2020 book, I have a similar project called FDBI. My personal analysis is that to make a financial institution successful by catering to the said segment will require a tight control of the types of businesses that are financed. This is why I have focused on micro-franchise oriented businesses where a tightly controlled structure is replicated across a large number of small businesses. My recommendation to Hardika is to study the FDBI project.

Next Annette McClellan presented DaisyClip, a non-surgical contraception device for women that she is in the process of syndicating a $1.8 million financing round for. Her market penetration plan is to start with India, and she wanted to know what kinds of options / connections we could provide. Well, there are some Government and NGO contacts that I have in mind for her to explore. However, she will, of course, need to clear the clinical trials and get the proper regulatory approvals.

Our next presenter was David Ciccarelli discussing Voices.com, an interesting niche marketplace for freelance voice talent used by businesses and entertainment companies. David has 25,000 freelancers of which about 20% are paying subscribers (a very good number). He also has 120,000 companies using the talent from his marketplace.

David asked how to convert more of his users to paying users. I pointed him to the oDesk case study in which I have discussed the strategy for a marketplace in great detail. David is also struggling with the notion of his community taking the transactions offline. Well, eLance has experienced similar problems, and I asked David to concentrate on communicating to his user base of service providers the value of building a reputation through references and reviews / customer feedback. Taking the transaction offline would mean the service provider would not get any feedback from the transaction. Nor will (s)he get any assistance with dispute resolution, for example. Overall, I felt that making the reputation building features available only to the premium members would be a good way to convert more free users to paying customers.

Then Tarini Kinkar discussed a media concept for marketing green products and services to Indian consumers. The business idea was not very well fleshed out, and needs a lot of work still. One of my key concerns is that the level of awareness about green / environmentally conscious issues is very, very low in India. Also, the business model for the business is unclear.

Last up Alicia Butler Pierre pitched Klonos, a consulting service focused on small companies with 2 – 10 employees and at least $250k in revenue. Alicia wants to help align the tasks and staffing, goal setting, and objective management of these companies and charge $15-20k per company. She is also considering developing software to address these issues. I advised her to become a value added reseller of SuccessFactors, a company that I have an in-depth case study about on my blog. SuccessFactors is a talent management platform that has built-in functionality for task and objective management for making workforces operate successfully. I do not see any point in Alicia reinventing this wheel.

It is clear to me, after doing these coaching sessions for over two years, that entrepreneurs need a lot more training on positioning and go-to-market. As such, I have created video lecture modules with case studies in the 1M/1M premium lounge on these topics with very specific guidance on what analysis to perform and how. The easiest way for me to teach a large number of entrepreneurs some of these basics is to have you spend 30-40 hours on the curriculum I have created, and THEN have you come work with me on refining your strategies and positioning. 

I have thought a lot about how to make entrepreneurship education and eco-system scalable and accessible to a vastly larger number of people. The answer to that question, I believe, is the 1M/1M Premium Lounge. Over the upcoming months, the program will become much, much richer. But for the moment, we can get you started and give you a significant jump-start.  

You can listen to the recording of today’s roundtable here. Recordings of previous roundtables are all available here. You can register for the next roundtable here.

This segment is a part in the series : Roundtable Recap
. March 25 – A Mixed Bag Of Advice . April 1 – Bootstrapping Tips . April 8 – A Focus On E-Commerce . April 15 – Small Is OK; The Goal Is Profitability . April 22 – The Original Runners . April 29 – Finding The Right Direction . May 6 – Defining Value Proposition . May 20 – Validation, Validation, Validation . May 27 – Is The Venture Worth Your Time? . June 3 – Defining Market Segments . June 10 – Efficient Targeting . June 17 – Online Education Startups . June 24 – Three Startups That Can Hit One Million Dollars . July 1 - Get Your Pricing Model Validated . July 8 - The EJ Methodology . July 15 - A Market Of Late Adopters . July 22 - Bootstrap Using Services . July 29 - Startups In Malaysia . August 5 - Paying Customers =>Validation =>Valuation . August 19 - Niche E-Commerce Is Great For Bootstrapping . August 26 - 85%-90% Of Search Traffic Comes From Organic Search . September 2 - Find High Velocity Channels . September 9 - Open Opportunities In Cloud Computing And Rural BPO . September 16 – 5 Cloud Computing Opportunities for Entrepreneurs . September 23 - Do Not Spray And Pray . September 30 - Investors Don't Fund Broad Ideas . October 7 - Try To Get At Least $2M Pre-Money In Seed Round Valuation . October 14 - Professional Investors Do Not Invest In $20 Million Markets . October 21 - Bootstrapping Comes In Many Flavors . October 28 – Convert Potential Competitors To Partners . November 4 - Premium Lounge Sneak Preview . November 11 - African Tech Entrepreneurs Emerging . November 18 - Not Coming To The Rescue Of Victory . December 2 - Niche Marketplace Businesses Can Be Interesting . December 9 - Where Should You Raise Money? . December 16 - Top 10 Tech Trends To Watch . January 6 - Top 10 Vertical and Social Web Trends For The Decade . January 13 - Top 10 Online Advertising Trends For The Decade . January 20 - Personalization Remains An Open Problem . January 27 - Non-Dilutive Financing Through Revenue Sharing . February 3 - Indian Entrepreneurs Are Maturing . February 10 - When Keywords Are Competitive . February 17 - Indian Company Plugs Gap In Google’s Enterprise Solution . February 24 - VCs, Angels, Incubators, Accelerators – What Are You Doing With Your Rejects? . March 3 - Spotlight On The Northwest . March 10 - Spotlight On India . March 17 - Spotlight On Latin And Central America . March 24 - 75th Session Spotlights The Midwest . March 31 - Microsoft’s $100,000 India Startup Challenge Grant . April 6 - 1M/1M Announces Important Partnership With MAD Incubator, Malaysia . April 9 - 1M/1M Announces Partnership With TiE Chennai . April 16 - 1M/1M Partners With Indian Angel Network Incubator . April 17 - High-Octane Energy In Pune . April 21- Incubators Are Reaching Out To 1M/1M . April 28 - Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies . May 5 - Ownership Matters . May 12 - Two Really Cool Companies . May 19, Making Money From Blogs . May 26 - Twitter, LinkedIn - Why Not Affiliates? . June 2 - 1M/1M And Incubators - What We Have Learned . June 9 - Silicon Valley . June 16 - Exciting Companies Lined Up For Microsoft Startup Grant Finals . June 23 - New Assessment Tool For Entrepreneurs . June 30 - Continued International Participation . July 21 - Crowd Sourced Funding Exchanges - An Emerging Trend . July 28 - Investors And Incubators Need To Look At Pre-Incubation . August 4 - How Do You Bootstrap Freemium Ventures? . August 11 - Menlo Park And The Silicon Valley Renaissance . August 25 - How To Use Twitter For Lead Generation . September 1 - Fall Call To Action . September 8 - A View Into Israeli Start-ups . September 15 - Do Your Homework First . September 22 - How Do You Catalyze A Region’s Entrepreneurship? . September 29 - From Poland To Argentina . October 6 - Dedicated To Steve Jobs, Reinforcing Mission To Restructure Capitalism . October 13 - FREE Is Not A Business Model . October 20 - Non-profits And For-profits . October 27 - Check Out Stanzr . November 3 - VCs Are Not Always Right . November 17 - Business Schools And Early Stage Entrepreneurship . December 1 - 1M/1M Premium Company Freshdesk Wins Funding From Accel Partners . December 8 - Three Open Opportunities For 2012 . December 15 - Web 3.0 And Social Dancing; Romania Emerging . December 22 - Free Apps, Ad-Supported Business Models => Dangerous! . January 5 - ERP Galore . January 12-13 - Spotlight On IIT Kharagpur, India . January 19 - Are Media Sites Fundable? . January 26th - Spotlight On Jacksonville, Florida . February 2 - YCombinator vs. 1M/1M . February 9 - Are You Fundable? . February 16 - What’s Happening In Turkey? . February 23 - Microsoft Israel To Offer 1M/1M Scholarships . March 1 - Strategy Gaps Need To Be Plugged . March 12 - Winners Of Microsoft Israel Scholarships . March 15 - Spotlight On 3 Day Startup Tel-Aviv . April 3 - Rendezvous In Bangalore . April 12 - More From Indian Entrepreneurs . April 19 - Tyranny Of The TAM . April 26 - A Rare Women-Only Session . May 3 - Some Wonderful Opportunities With Corporate Partners . May 10 - BlueSnap-Elance Contest Applications Deadline This Weekend . May 22 - Winners Of TechHub-A&N Media Battle Of The Startups Contest In London Win 1M/1M Scholarships