Blogosphere on Positioning: Susan Gunelius
Just as I wrote about the BlackBerry experience, I read Susan’s post, 3 Steps to Organic Brand Positioning:
For example, if your customers perceive your brand as representing poor customer service, make the necessary internal changes to ensure your customers will get best-in-class customer service going forward, and make sure your customers hear about those changes. In other words, make the necessary internal changes to meet your customers’ needs, which will in turn lead to the brand experience and perception you want your brand to convey.
Well, RIM needs to listen to her common-sense advice!
Robert Bly →
This segment is part 3 in a 5 part series
Jump to part: Steve McKee, Tom Asacker, Susan Gunelius, Robert Bly, David Meerman Scott
