Comments on: Deal Radar 2009: Eloqua

By: Sramana Mitra

Sramana Mitra — Thu, 12 Nov 2009 00:52:18 +0000

Not directly. But in SaaS, the low-end of the SME customers would definitely consider those before looking at eloqua, so from a budget point of view, they do compete.

By: Erik

Erik — Wed, 11 Nov 2009 22:33:58 +0000

I agree, iContact and ConstantContact don’t really fall in this category.

By: Jep Castelein

Jep Castelein — Wed, 11 Nov 2009 02:29:01 +0000

Great summary of the lead management automation market, and Eloqua in specific.

You may want to add Neolane, Unica and Aprimo as high-end competitors, and Genius.com as a mid-tier competitor.

I don’t see iContact and ConstantContact as competitors: those are entry-level email marketing tools that are not very sophisticated at all.

Vtrenz is now called Silverpop Engage B2B and Manticore’s full name is “Manticore Technology”.

I hope these are some useful additions