By Guest Author Dan Schawbel [Dan continues with a discussion of what a personal brand is and things to consider when building and maintaining one.] What is a personal brand? Since personal branding is used in public relations, marketing, entrepreneurship, social media, and more many different interpretations of the term have arisen. I was able [...]
By Guest Author Bill McGinnis, CFA I know it’s a lot to promise in a title that accounting will be interesting. However, if you think about it, that’s not necessarily what the title says. With a little bit of thought, you’ll realize you don’t know exactly what is coming next.
SM: Tell me about selling Crystal to Seagate. Did they come to you? TC: Yes. We were doing our thing out of Vancouver. We had grand visions of being a huge company. I remember thinking if we ever got to $20 million I would die a happy man.
By Guest Author Dan Schawbel [What is brand you? How can people use new technology to create and maintain their personal brand, and why should they want to do so? For the next two weekends, Dan will take on these questions through excerpts from his new book, 'Me 2.0: Build a Powerful Brand to Achieve [...]
By Guest Author Karen E. Wilson [The World Economic Forum’s Global Education Initiative (GEI) launched its report, Educating the Next Wave of Entrepreneurs, earlier this week. The report highlights the importance of entrepreneurship education for developing the skills, attitudes and behaviours necessary to create jobs, generate economic growth, advance human welfare and stimulate innovation to [...]
By Guest Author Bill McGinnis, CFA A Short Take On Short Selling And Put Options Short selling (selling shares you don’t own in the hope of profiting by buying them back at a lower price in the future) has become a lightening rod since last fall. The issue – is short selling exacerbating or even [...]
SM: Did you have the same business model approach with Microsoft as you had with Borland? TC: Yes. We put some ‘nag ware’ in the product to check for updates. When you started Crystal Reports it said ‘Welcome to Crystal Reports, please register now or later’.
Dan is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, “Me 2.0: Build a Powerful Brand to Achieve Career Success”. He is the founder of the Personal Branding Blog®,which was the #1 job blog by Careerbuilder in 2008, is an AdAge top 100 marketing blog and is [...]
