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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 4)

Posted on Thursday, Jul 19th 2007

SM: What are your top target segments?

EG: We segment the market very broadly into Consumer/Prosumer and Professional.

Top segments within consumer/Prosumer are:

* photography books of all kinds including travel, fine art, compilations from photo enthusiast communities
* wedding (participant books)
* yearbooks, student/class books
* family histories
* cookbooks

Top segments within Professional include:

* portfolio books
* wedding (commercial photographers)
* architecture
* art catalog and exhibition books
* design books –product design, graphic design, interior design
* marketing books – ad agencies, consultants, brand

Creative professionals of all kinds are making client presentation books, marketing books, business expertise books and fine art books. In particular we are seeing adoption by commercial photographers who are delivering books to clients for portraits and weddings as well as making portfolio books for marketing purposes and “leave-behind” (small softcover books) as a kind of brochure.

We are also seeing architects, product designers, advertising agencies, branding firms and artists make books for commercial profit as well as marketing books to advance their business. One of our best sellers is a book by an American architect named Michelle Kaufman called Prefab Green. She is well known in the United States as a “green” or ecological architect who is advancing energy sensitive design and construction.

[Part 1]
[Part 2]
[Part 3]
[Part 4]
[Part 5]
[Part 6]

This segment is part 4 in the series : Re-engineering the Book Business: Blurb CEO, Eileen Gittins
1 2 3 4 5 6

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[…] Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 4) […]

Blurberati Blog » Re-engineering the book business: A Silicon Valley blogger interviews Blurb’s CEO Friday, July 20, 2007 at 12:18 PM PT

Eileen,
Great Article on Re-Engineering the Book Business!!! Your insights on the self-publishing business are both timely and informative, especially as it applies to the aspiring author in all of us. Your business model at Blurb is right on. The traditional book business is broken and needs such re-engineering genius. I noticed that you did not include Illustrated Children’s Books as a targeted segment. My experience tells me that this should be an area of interest as it has enormous growth potential on a cross cultural and global scale. Is this a segment that Blurb will target in the future?

Rick Monday, July 30, 2007 at 11:57 AM PT

Hi Rick-
Thanks for the comment on the children’s illustrated book segment. You are right! We are already seeing many of these books coming through and in fact are working on some additional bindery options that we think this market will really appreciate. Watch the Blurb space for more options for this category over the next few months… Best, Eileen

eileen gittins Monday, July 30, 2007 at 2:58 PM PT

[…] 1] [Part 2] [Part 3] [Part 4] [Part 5] [Part […]

Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 1) - Sramana Mitra on Strategy Tuesday, July 31, 2007 at 8:37 PM PT

[…] 1] [Part 2] [Part 3] [Part 4] [Part 5] [Part […]

Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 6) - Sramana Mitra on Strategy Tuesday, July 31, 2007 at 8:54 PM PT
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