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TheFind: LifeStyle Shopping (Part 1)

Posted on Tuesday, Apr 3rd 2007

A few weeks back, Siva Kumar came by for a chat. Over a cup of tea, we brainstormed about the state of Shopping on the internet, and Siva shared with me the details of his new startup, TheFind. Over the next few segments, we will discuss the company in detail. Siva is a seasoned entrepreneur, so I encourage readers to watch how he explains his business, and learn from it.

SM: Please describe your business value proposition and your product.
SK: TheFind.com is a discovery shopping search engine optimized for lifestyle products such as clothing & accessories, home & garden, sports & outdoor, kids & family, and health & beauty.

Consumers today primarily use Web search engines such as Google and Yahoo for their shopping searches. While this has proven very lucrative for the search engines, the consumer experience is inefficient and sterile. The search results for shopping searches on these engines are intermixed text links from content sites and spam or affiliate sites along with retail web sites. The paid CPC text links on the side are more relevant but are not comprehensive – only the companies who pay show up. The text link themselves do not provide the needed answers so the consumer is forced to click through these text link search results and CPC advertisements onto the actual retail sites to then find the desired product. Multiple open browser windows are then needed to view the items form various sites to then decide on the purchase.

TheFind obviates the tedium and inefficiency of using Web search for shopping by delivering an experience optimized just for shopping search. TheFind comprehensively indexes all of the products available for sale from all of the online retail sites, then using derived knowledge of the shopping domain serves up just the right matching products ranked in order of best selling brands, styles and stores. The results display is very visual with large pictures of the products and resembles a customized shopping catalog constructed for the specific consumer search query. Additional search tools provide a way for consumers to search for items similar to the one that interests them and also for finding all of the stores that carry a particular product in order to decide the best place to buy the desired product. Shopping search with TheFind is fast, comprehensive and fun.

Think of TheFind.com as “Google meets Bloomingdales” – we have both the comprehensiveness and robust search technology wrapped in a simple UI like Google, and the visual appeal, stressing the trends, brands and styles of Bloomingdales for searching and then browsing and shopping for lifestyle/soft goods products.

(to be continued)

[Part 1]
[Part 2]
[Part 3]
[Part 4]
[Part 5]
[Product Review]

This segment is part 1 in the series : TheFind: LifeStyle Shopping
1 2 3 4 5

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[...] [Part 1] I introduced Siva to some VC friends of mine based on a very specific criteria he had mentioned. The VCs LOVED the company. Why? See how precise and detailed Siva’s analysis is of the customer and the competition. No hand waving in the air. No approximation. Plane hard facts. Impressive! [...]

Sramana Mitra on Strategy » Blog Archive » TheFind: LifeStyle Shopping (Part 2) Wednesday, April 4, 2007 at 9:32 AM PT

Sramana,

Many thanks to you and Siva for this posting. I am always interested to learn how well versed entrepreneurs are of their businesses.

I am in the midst of launching another venture, and found that Siva’s thoughts brought me much confidence as I prepare myself for a long line of meetings.

Eliza

Eliza Lee Wednesday, April 4, 2007 at 2:57 PM PT

[...] have been speaking with Siva Kumar, founder CEO of TheFind.com, a next generation online shopping engine focused on the Lifestyle segment. Acc. to Siva, [...]

Sramana Mitra on Strategy » Blog Archive » TheFind: A+ on Vertical Search Monday, April 9, 2007 at 7:31 AM PT

[...] I spoke with Siva Kumar, founder and CEO of TheFind.com – a next generation online shopping engine focused on [...]

TheFind.com: Shopping Search Engine Scores A+ In Vertical Search » TechAddress Monday, April 9, 2007 at 4:31 PM PT

[...] [Part 1] [Part 2] [Part 3] [Part 4] [Part 5] [Product Review] [...]

Sramana Mitra on Strategy » Blog Archive » TheFind: LifeStyle Shopping (Part 5) Tuesday, April 17, 2007 at 4:10 PM PT

[...] TheFind: Lifestyle Shopping [...]

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[...] Siva Kumar emailed me a great article on the state of Venture Capital in Silicon Valley, in response to my VC-Entrepreneur Compensation Disbalance piece. [...]

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[...] Real Estate, Girls Like Stardoll, LinkedIn Should Roll-Up Jobs, Zillow, TheFindWe profiled Siva Kumar, CEO of TheFind.com, a discovery shopping search engine last year. This is yet another vertical search engine optimized [...]

Deal Radar 2008: TheFind - Sramana Mitra on Strategy Friday, January 11, 2008 at 6:15 AM PT

[...] Rinat – CEO of ModelN; got together with colleagues to “work again on a venture”. * Siva Kumar – CEO of TheFind; excellent segmentation analysis. * Ken Rudin – Founder of Lucidera; excellent [...]

Top 20 Serial Entrepreneur Interviews - Sramana Mitra on Strategy Wednesday, July 30, 2008 at 3:36 AM PT

great, thanks for sharing.

paresh Sunday, August 3, 2008 at 9:43 PM PT

[...] segment is, and then go where they can be found to test the products. I recommend he read the story of TheFind, an excellent example of a business zeroing in on its customers [...]

Startup Strategy Roundtable: Do One Thing Really Well | Tech News Ninja Thursday, June 3, 2010 at 4:32 PM PT

[...] segment is, and then go where they can be found to test the products. I recommend he read the story of TheFind, an excellent example of a business zeroing in on its customers [...]

Startup Strategy Roundtable: Do One Thing Really Well « Coworking Congress Thursday, June 3, 2010 at 4:32 PM PT
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