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Condenast Flips Online

Posted on Wednesday, Feb 7th 2007

Teenagers are trendsetters and early adopters, and they total 33 million in the U.S. They are also aspirational in nature. They prefer to stay ahead of the pack. Research shows that 67% of the teenagers in the U.S. own a mobile phone and 45% of them have iPods. 32% of the teenagers play computer or video games frequently. According to CBSNews.com poll, teenagers on average spend 2.9 hours surfing the Internet daily and are among the most avid users of the Internet.

87% of the teenagers log on to the Internet from their home whereas around 75% of the teens log on from school or a friend’s house. The Internet is a vital part of the teenagers’ education process and 90% of the teens in the U.S. use the Internet to research school assignments. 88% of the teenagers’ use the Internet for email, 82% Instant Messaging, 68% social networking and 60% download music. Compared to 16% of adults, 28% of the teenagers have blogs and it is an important medium for them to share personal news and commentary.

Such has been the popularity of the Internet media that Teen People a popular teenage magazine has withdrawn its print edition and decided to concentrate on its website ONLY. According to TNS Media Intelligence advertisement revenues for TeenPeople.com has grown six folds from 2004 to 2005 indicating a strategic shift in advertising and elevating the Internet as the most preferred medium. Elle Girl also withdrew its print edition and is currently available only on the Net.

And now, Techcrunch reports that Condenast launches Flip. Is this a replacement for Teen Vogue?

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