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Triumph of the Nerds

Wednesday, January 3, 2007 | No comments

The theme has been played with so many different storylines over the last thirty some years. And now, yet again, the web’s developments are rewriting another new script along these lines.

On the Internet, if you are trying to launch a new product, service or site, and if the Geeks have appetite for your offering, you have ahead of you a very clear, crisp, and cost-effective marketing machine. Read the new report from our Segments & Lifestyles series on Gadget Geeks. It includes top destinations for eyeballs, advertising costs, and other valuable information.

Also, since the segment is getting a lot of advertiser interest, investment is also following, as evident in the new $8.5 Million financing of Digg. So, if you’re noodling an idea, or a deal to invest in, have a look at the report to check the landscape.

ps. Check this out for a definition of Modern Geekhood.

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