Guerilla Marketing Online
Monday, November 14, 2005
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Read this great article from Business Week on Movie Marketing by targeting specific grassroots websites and blogs via Google: a case study on how a low-budget indie movie has grossed $22.5 Million so far, led by Interactive Marketing Executive Amy Powell, and powered by Google.
Movie marketing, rather content marketing, or better yet, marketing in general, is going through an overhaul, and transitioning from largely a “spray and pray” model towards more precise, readily quantifiable, highly segmented models.
This is one of Web 2.0′s greatest contributions: the ability to target and tune into people’s passions.